Product Experience Management
Efficient interaction of customized products, individual services and personal experience.
The foundation of excellent customer experiences
Customers research product information autonomously in their purchasing decision process and switch channels as required.
A holistic customer experience across all customer touchpoints is therefore important, but is only possible with a captivating product experience. Automated and centralised processes are necessary to master the complexity of multi-channel management. prodexa helps manufacturers and retailers to manage their own brand presence across all channels.
Product Information Management
In a digital world, product data is just as important as the products themselves. With prodexa, you can distribute complete, up-to-date and attractive product information and media to all sales channels, customers and partners. The cross-industry SaaS solution ensures that all your product information is collected, structured and updated in a single system.
Digital Asset Management
The centralised management and distribution of digital assets is the basis for a uniform brand image and thus an important component for an impressive customer experience. prodexa supports companies in providing the various interest groups with current and relevant assets.
Marketplace Catalog Portal
The Marketplace Catalog Portal offers suppliers a secure and intuitive environment to manage product catalogues and price lists themselves. This makes information available to retailers more quickly, thereby accelerating marketing and sales workflows. By defining quality criteria, the maintenance and quality assurance of product data can be easily controlled by the supplier without having to fear any loss of quality.
Cross Media Publishing
In the production and publication of product, marketing and sales documents for different media formats, different settings and formatting often have to be taken into account, which can end up being a tedious and time-consuming process. prodexa supports companies as a flexible editorial system in the creation, layout and publication of content in print, online, tablet and mobile.
Product Experience Catalog
An online catalogue is a must today. You can reach more customers faster and at any time. The advantages of always having your catalogue available online are endless. With prodexa, the variety of information on individual items can be rounded off with images, data sheets, drawings or multimedia content. Thanks to responsive design, the online catalogues are also available in optimum resolution on any mobile device.
Improved
Brand Awareness
- Effective, consistent and multimedia content that grabs the user's attention
- Stronger engagement with a product offering through the interplay of factual, detailed and emotional product descriptions
More
Sales Success
- Improved visibility, better rankings and longer dwell times thanks to more relevant content
- Shorter purchasing decision processes thanks to decisive product information at the right time and in the right place
- Sustainable customer loyalty and more repeat purchases through personalised product information
Personalised
Multi-Channeling
- Messages can be personalised en masse on all channels and offer an exponential reduction in product communication costs, especially for providers with a large product range
- Tailored content for your own website, shop, product catalogue, leading marketplaces and social media
Shortening
of Time to Market
- Product data and marketing content are created and processed in a centralised solution and can be embedded dynamically and fully automatically in the relevant channels
- Automated processes eliminate media discontinuities and technical barriers and reduce error rates
Market study
prodexa in the latest Report by "The Group of Analysts"
We have had prodexa evaluated using the Market Performance Wheel (MPW) from The Group of Analysts (TGOA). This unique evaluation method provides orientation and transparency in the PIM software market.
Functions at a Glance
A great customer experience can't happen without a compelling product experience - with prodexa, you can ensure consistent product information is delivered in context, wherever you need it and to whomever you need it. We take you into the future of omnichannel product experience.
All functions in detail
Optimisation, completion, cleansing and distribution of data records.
Learn more