Product Experience Management

Efficient interaction of customized products, individual services and personal experience.
prodexa fuer die Automobilbranche

The foundation of excellent customer experiences

Customers research product information autonomously in their purchasing decision process and switch channels as required. A holistic customer experience across all customer touchpoints is therefore important, but is only possible with a captivating product experience. Automated and centralised processes are necessary to master the complexity of multi-channel management. prodexa helps manufacturers and retailers to manage their own brand presence across all channels.

Product Information Management

In a digital world, product data is just as important as the products themselves. With prodexa, you can distribute complete, up-to-date and attractive product information and media to all sales channels, customers and partners. The cross-industry SaaS solution ensures that all your product information is collected, structured and updated in a single system.

Digital Asset Management

The centralised management and distribution of digital assets is the basis for a uniform brand image and thus an important component for an impressive customer experience. prodexa supports companies in providing the various interest groups with current and relevant assets.
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Marketplace Catalog Portal

The Marketplace Catalog Portal offers suppliers a secure and intuitive environment to manage product catalogues and price lists themselves. This makes information available to retailers more quickly, thereby accelerating marketing and sales workflows. By defining quality criteria, the maintenance and quality assurance of product data can be easily controlled by the supplier without having to fear any loss of quality.

Cross Media Publishing

In the production and publication of product, marketing and sales documents for different media formats, different settings and formatting often have to be taken into account, which can end up being a tedious and time-consuming process. prodexa supports companies as a flexible editorial system in the creation, layout and publication of content in print, online, tablet and mobile.

prodexa Cloud Browser OPC

Product Experience Catalog

An online catalogue is a must today. You can reach more customers faster and at any time. The advantages of always having your catalogue available online are endless. With prodexa, the variety of information on individual items can be rounded off with images, data sheets, drawings or multimedia content. Thanks to responsive design, the online catalogues are also available in optimum resolution on any mobile device.

Brand Awareness

Sales Success


of Time to Market

Market study

prodexa in the latest Report by "The Group of Analysts"

We have had prodexa evaluated using the Market Performance Wheel (MPW) from The Group of Analysts (TGOA). This unique evaluation method provides orientation and transparency in the PIM software market.
Downloads prodexa im Report TGOA 2022

Functions at a Glance

A great customer experience can't happen without a compelling product experience - with prodexa, you can ensure consistent product information is delivered in context, wherever you need it and to whomever you need it. We take you into the future of omnichannel product experience.
Collect and harmonise data
Consolidation and integration of raw data from different systems and applications
Enrich and contextualise data
Ensuring data quality in terms of completeness, accuracy, consistency and up-to-dateness
Personalise data
Management of personalised marketing campaigns, e.g. e-mail marketing campaigns, cross-selling and up-selling campaigns
Publish and analyse data
Automatic updating of product data at the right time from a central location
Person am Laptop arbeitet mit

All functions in detail

Optimisation, completion, cleansing and distribution of data records.
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