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prodexa Cloud
For inspiring product information in all marketing and sales channels
Fast, easy to use, individually configurable: with automatable processes and formats for your industry!
Thanks to prodexa Cloud, companies are able to create relevant and emotionally inspiring product experiences that strike a chord with customers: on any channel, now and in the future.
The flexible and scalable SaaS solution includes all core processes and tools for professional data management. In its core, prodexa Cloud integrates tools for product experience management, product information management, digital asset management, cross media publishing and online product catalogues.
A platform for all product data and processes: PXM, PIM, DAM, CMP, OPC
Ready to use out of the box: Quick to introduce, quick to use, quick to learn
Software as a Service (SaaS): prodexa from the cloud – secure, simple, reliable
A central hub for all product data: For professional e-commerce and multichannel management
Numerous standards linked with countless industry-specific characteristics: Mapping your individual work flows
Easy data management: Collect, cleanse, classify, translate, monitor, organise, distribute
A platform for all product data and processes: PXM, PIM, DAM, CMP, OPC
Ready to use out of the box: Quick to introduce, quick to use, quick to learn
Software as a Service (SaaS): prodexa from the cloud – secure, simple, reliable
A central hub for all product data: For professional e-commerce and multichannel management
Numerous standards linked with countless industry-specific characteristics: Mapping your individual work flows
Easy data management: Collect, cleanse, classify, translate, monitor, organise, distribute
Product Experience Management
Boost sales with appealing, consistent and relevant product data for all digital sales areas:
Product Information Management
Generate, manage and distribute accurate and appealing product data to promote product experiences, product sales and product innovations:
Digital Asset Management
Save, manage, update and protect a variety of digital content for a range of file types, formats, sizes and versions on all sales channels:
Cross Media Publishing
Speed up the publication of product information in print media for a consistent omnichannel experience:
Online Product Catalogue
Offers quick, error-tolerant search functions across all catalogues and contracts, making it easier for users to search for the right product:
We highlight the key challenges retailers and manufacturers face when targeting their e-commerce offerings in new markets and explain why a PIM system is the foundation for international expansion.
Manually collecting product data from numerous suppliers and manufacturers can result in very time-consuming and error-prone processes for retailers. We show how retailers can use intelligent supplier onboarding to transfer product data quickly and securely, thereby ensuring scalable workflows.
Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and
B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in
Germany and give you tips on how to market your products successfully on them.
We show why print media continues to be an innovative way to communicate brands in a world where consumers face digital overload – and how companies can maximize the efficiency of their print publications using database publishing.
More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?
In addition to ROI (Return of Investment), ROX (Return of Experience) is a metric that should play a big role in e-commerce. Customer experience determines up-selling or cross-selling and also post-purchase reviews. The direct link between customer perception, customer experience and actual behavioral changes is quantified by ROX. The engagement of the employees in the service departments of the companies is also included in the consideration of the ROX. A PIM helps deliver the best quality data across all touchpoints.
A Product Information Management System (PIM) makes the digitization of product data much easier and frees up space for other projects. A daring thesis? Yes! We know how it really works and explain in this article how the transformation succeeds.
Digital transformation means, especially for manufacturing companies, the right handling of product information. With a PIM system, workflows are simplified and information is available centrally.
We all know that SEO is essential for the success of a product. But Product Listing Optimization (PLO) also makes a significant contribution to the marketing success of a product. It makes it possible to adapt the product content to the algorithm of the various channels in order to achieve sustainably better rankings.
After e-commerce comes Q-commerce. Quick Commerce (Q-Commerce) is all about speed and delivering the best customer experience. And doing so within the shortest possible time. The market is growing rapidly, right now it’s mostly groceries, but pharmaceuticals are the next quick commerce segment.
Managing product data efficiently and outputting them in a way that meets the common requirements of the individual marketing and sales channels is becoming an ever greater challenge for retailers and manufacturers. We show how you can understand and master the complex product content lifecycles using modern PIM software.
Product descriptions must be convincing! If the haptics, the environment and the real shopping experience are missing, it is even more important to create digital product experiences to be different from the competition. A holistic customer experience inspires customers and converts them into fans of the brand. With a Product Information Management (PIM) system, the implementation is fool-proof.
Learn how a PIM system helps ensure cross-channel order and inventory management to keep even complex multichannel eCommerce simple and clear.
Automotive and Aftermarket Product data is a very complex subject. Vehicle data formats such as TecDoc need to be managed, and competition between the OEM and IAM markets is gaining in importance. Information on driving access applications and competition references requires transparency. The special requirements of the industry represent a major challenge, which can be managed wonderfully with a PIM system.
ERP systems have always been among the indispensable tools for companies in industry and commerce. But even these systems are increasingly reaching their limits, especially in the area of data management. This is exactly where PIM software comes in and equips companies for the new digital challenges of the market.
On-premise or SaaS? Which variant is the best for your company depends on a number of factors. On-premise means “on-site” hosting at the customer’s premises, while SaaS stands for Software as a Service. The data is hosted by the provider of the software. We explain the pros and cons.
Professional omnichannel commerce is no longer a discipline that exclusively affects large companies and corporations. The booming market of digital solution providers also opens the doors to contemporary product data management for small and medium-sized enterprises. We will show why a PIM system is also beneficial for SMEs and what they should look out for when selecting a PIM system.
Detailed and informative product descriptions are one of the most important criteria that motivate consumers to make a purchase. A Product Information Management System (PIM) helps to provide perfect texts, photos or videos and reduces the return rate.
Omnichannel als “The New Normal”. Die Omnichannel Excellence Study 2022 von Google, zeigt, wie gut deutsche Retailer auf die Bedürfnisse der Kund:innen reagieren. Wie ein PIM-System Sie in Ihrer Omnichannel-Strategie sinnvoll unterstützt, lesen Sie hier.
The use of product filters in e-commerce is crucial to help customers navigate through your products and ultimately make a purchase decision. In this article, we show which filters you need for an intelligent and effective filtering system.
ERP or PIM, which is the leading system? This question is often asked in companies. First of all, there is no one-size-fits-all answer. In this article, we explain what is important in the assessment of both systems.
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prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).
Find out more about prodexa Cloud for your industry in a non-binding and individual product tour.
prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.
prodexa Cloud “PIM with marketplace features” – download now for free (German version).
prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).
prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).
prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).
prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).
prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).
prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).