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TKD Kabel GmbH

Industry: Electronics & Cables

About the Company:

TKD KABEL GmbH is globally one of the leading providers of cables, wires, pre-assembled cable systems, and cable accessories. The product range comprises more than 30,000 items for various applications in almost all industries.

www.tkd-kabel.de.de

Central Database for All Business Units:

With the introduction of prodexa Cloud (formerly jCatalog), the use of product information for TKD Kabel GmbH has become much more versatile. Because the data should not only be available for sales and marketing. When it comes to data preparation, development, and manufacturing specialists of the world market leader also benefit.

“The development and manufacturing specialists receive valuable data to support their design planning. The prodexa software is therefore a future-proof investment for us.”

Christian Hohnen, Head of eMarketing at TKD

Central Data Management:

TKD Kabel GmbH, internationally one of the leading providers of cables and cable accessories, replaces its complicated, decentralized data management with prodexa (formerly jCatalog). The conception and production of the catalog, comprising more than 30,000 items in all required languages, is now carried out much more effectively, time-saving, and with uniform data by directly importing the product information. These data are used throughout the company in various departments for different channels. The products are also shown on TKD’s website according to specific industries, and customers who previously could only order the product catalog online will be able to order the products directly via the website.

Future-Proof Investment:

Particularly important for the decision in favor of the prodexa software was the great flexibility, which not only allows the capture of information from various data sources but also places great value on interface openness. Therefore, for example, the connection to the ERP system can be established very easily. Christian Hohnen, Head of eMarketing at TKD, sees the company-specific adaptability as a major advantage of the new system.