PIM as a Growth Driver in Commerce and Sales
In the fast-paced world of commerce, accurate and accessible product information is crucial for success. With prodexa, businesses can efficiently manage large volumes of data, create flexible catalogs for their omnichannel strategy, and deliver exceptional customer experiences.
Product Tour
Special Industry Requirements in Commerce
Retailers must process thousands of product details from various manufacturers and prepare them for output channels like web shops, online catalogs, or custom-printed media. Good and consistent product information forms the foundation of their business success.
With prodexa, retailers ensure uniform product information, reduce the effort required to maintain their data, and exchange it internally and externally across all systems and standard formats with customers, suppliers, and partners.
Strengthen Customer Loyalty
With prodexa, retailers ensure that product information across all marketing and sales channels is consistent and up-to-date, building customer trust.
By linking product data with customer preferences, targeted product recommendations can be made to create personalized shopping experiences.
Market Products Faster
Through centralized product data management, new products can be introduced more quickly across various sales channels. Retailers can respond more swiftly to trends and seasonal demands.
Whether in online stores, marketplaces, mobile apps, or physical stores, customers always receive the same high-quality information.
Exceed Customer Expectations
Well-organized product data makes it easier for customers to find exactly what they are looking for. Detailed search functions and filtering options accelerate the decision-making process and reduce return rates.
The use of reviews and multimedia content such as images, videos, and 3D views enhances usability and improves the shopping experience.
Save Time and Costs
With centralized access to product data, customer service staff can respond to inquiries faster and more efficiently.
Automating repetitive tasks in data management significantly reduces error rates in day-to-day operations.
Overview of Functions
prodexa not only makes product information manageable for commerce and B2B but also transforms it into a decisive factor for your business success.
Simple Product Data Modeling
Configuring complex product data models does not require special IT knowledge. Bulk processing enables efficient management of thousands of product attributes, ideal for multi-channel use.
Digital Content Management
All media assets (images, videos, etc.) can be centrally managed and provided in channel-specific formats. Conversion follows pre-configured rules, enabling a seamless omnichannel experience.
Flexible Product Data Management
Duplicating existing products or creating new products using templates is effortless. Customizable user interfaces and list views support intuitive product data management, increasing efficiency.
Multi-Channel Publishing
Effortless content publishing across various distribution channels enables seamless integration. From eCommerce platforms to print publications, smooth integration with third-party tools is possible. Customized product data feeds are automatically delivered to leading digital marketplaces in real-time.
Automated Quality Control
Predefined quality reports and validation processes ensure high data quality and adherence to governance guidelines. Rights management controls access to data, ensuring data quality.
Workflow Optimization
Automated workflows can be set up to allow only products that meet specific criteria. The integrated history documents all changes, and automatic notifications provide updates on workflow statuses.
Seamless Integration
An API-driven architecture ensures smooth integration with existing IT systems, from ERP to CRM to BI.
More Functions in Detail
From flexible data management to seamless integration and multi-channel syndication, further functions are explained in detail.
