PIM as a Growth Driver in Commerce and Sales
In the fast-paced trade industry, accurate and accessible product information is crucial for success. With prodexa, companies can efficiently manage large amounts of data, create flexible catalogs for their omnichannel strategy, and provide first-class customer experiences.
Product Tour
Special Industry Requirements in Retail
Retailers need to receive, process, and prepare thousands of product information from various manufacturers for output channels such as web shops, online catalogs, or individually printed media. Good and consistent product information forms the basis of your business success.
With prodexa, retailers ensure uniform product information, reduce the effort required to maintain their data, and exchange it internally and externally across all systems in all standard formats with customers, suppliers, and partners.
Product TourEnhance Customer Loyalty
With prodexa, retailers ensure that product information is consistent and up-to-date across all marketing and sales channels, increasing customer trust.
By linking product data to customer preferences, targeted product recommendations can be made to create personalized shopping experiences.
Market Products Faster
By centrally managing product data, new products can be introduced more quickly across various sales channels. Retailers can respond more quickly to trends and seasonal conditions.
Whether in the online shop, on marketplaces, via mobile apps, or in-store - customers always receive the same high-quality information.
Exceed Customer Expectations
Thanks to well-organized product data, customers can more easily find exactly what they are looking for. Detailed search functions and filtering options speed up the purchase decision-making process and reduce return rates.
The use of reviews and multimedia content such as images, videos, and 3D views increases usability and enhances the shopping experience.
Save Time and Costs
With central access to product data, customer service representatives can also respond to customer inquiries more quickly and efficiently.
By automating recurring tasks in data management, error rates in day-to-day operations are drastically minimized.
Whitepaper
prodexa for Retail and B2B
The winner in the market is the one who can provide their product data in the relevant channels at the right time, in the right format - and with the least possible effort. Professional Product Information Management (PIM) paves the way to this goal.
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Function Overview
prodexa makes product information not only manageable for retailers and B2B, but also a decisive factor for their business success.
Simple Product Data Modeling
Configuring complex product data models does not require special IT skills. Mass processing enables efficient management of thousands of product attributes, ideal for use on multiple channels.
Digital Content Management
All media assets (images, videos, etc.) can be centrally managed and provided in channel-specific formats. Conversion occurs according to pre-configured rules, enabling a seamless omni-channel experience.
Flexible Product Data Management
Duplicating existing products or creating new ones based on templates is easily possible. Customizable user interfaces and list views support intuitive product data management and increase efficiency.
Multi-Channel Publishing
Easy content publication across various distribution channels. From eCommerce platforms to print publications, seamless integration with third-party tools is possible. Automatic submission of customized product data feeds to leading digital marketplaces also occurs in real-time.
Automated Quality Controls
Predefined quality reports and validation processes ensure high data quality and compliance with governance policies. Rights management controls data access and ensures data quality.
Workflow Optimization
Automated workflows can be set up to allow only products with specific criteria. Integrated history documents all changes, and automatic notifications inform about workflow status.
Seamless Integration
API-driven architecture enables seamless integration with existing IT systems, from ERP to CRM to BI.
More Features in Detail
From flexible data management to seamless integration to multi-channel syndication.
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