"By using database publishing, companies can reduce their production costs by up to 80% and speed up their time-to-market for product catalogues by up to 70%."
Source: Quark & Digital Clarity, “Database Publishing: A Strategic Guide for Print and Digital Publishers”
If all marketing and sales materials are based on the same information, companies can ensure that their brand message is consistent and maintain their brand image. Furthermore, workflow automation can save time and costs, e.g. by automatically creating and updating catalogues. Manual work steps can be reduced or eliminated.
Centralised data storage enables companies to manage their data more efficiently and achieve higher data quality. Reducing errors and redundancies, as well as improving collaboration and flexibility, are just some of the benefits that companies achieve by integrating their print solution with prodexa. Multichannel publishing of products also offers broader market coverage and improves the customer experience.