PIM as the central hub for the modern automotive aftermarket
The prodexa Product Experience Application serves as a central hub for the modern automotive aftermarket: fast, easy to use, and individually configurable – with automatable processes and formats!
Product Tour
Specific industry requirements in the automotive aftermarket
For manufacturers and dealers, it is crucial to provide easily discoverable offers with complete and attractive information.
prodexa supports companies in simplifying the maintenance, validation, and output of complete product information. Attribute-rich product assortments with complex data structures can be optimally developed and prepared for various channels. This builds trust and provides an exceptional shopping and service experience.
Strengthening Market Position
Managing global vehicle data formats like TecDoc, PIES, ACES, Fraga, and more facilitates consistency in brand and product communication.
A coordinated product data strategy takes into account the specific processes in the lifecycle of automotive and vehicle products, enabling targeted data management.
Customer-Centric Strategies
Reliable data forms the foundation for stronger relationships with customers and partners, enabling customer-centric marketing and sales initiatives.
Comprehensive product attributes and data are available to meet the growing demands and expectations of customers.
Faster Time-to-Market
Synchronous master data management enables faster market availability and supports effective cross- and upselling strategies.
Accelerating digital marketing processes is particularly possible for feature-rich product ranges with high data input.
Reliability and Compliance
Automating manual processes reduces error rates and minimizes the risk of compliance violations.
Reliable and clean data is the foundation for successful omnichannel management, ensuring a consistent brand experience across all channels.
Whitepaper
prodexa for the Automotive and Vehicle Industry
In the automotive sector, managing product knowledge about the applicability of parts and their limitations in vehicles is essential. The goal is to easily and quickly provide vehicle compatibility and usage restrictions.
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Overview of Features
From intelligent data optimization to in-depth competitive analysis – prodexa provides businesses with all the tools they need to efficiently manage product data and optimize their offerings across multiple channels.
Data Optimization
Convenient enhancement functions allow the transformation of product information into compelling offers. Features like synonym management further enable search engine-optimized texts, improving product discoverability.
Competitive Analyses
Support for creating market overviews and competitive analyses: from automatic mapping of compatible competitor products to generating gap analyses, prodexa offers a solid foundation for strategic decisions.
Intuitive Quality Controls
Personalizable dashboards make quality control more intuitive and effective. Widgets for product categories, vehicle models, and brands provide quick and comprehensive overviews of product data.
Channel-Specific Data Feeds
prodexa enables flexible product searching and structuring through model mappings and facet filters, for example, for vehicle models and product categories. Automatic validation rules simplify data maintenance.
Extensive Search and Filter Options
With integrated feed and export management, product information can be quickly transferred to webshops, marketplaces, or industry-specific platforms in specific formats.
Automation and Integration
With rule-based automation and a REST API for system integration, the PIM system offers maximum flexibility and efficiency in data management. Automated cleansing and enrichment processes ensure high data quality.
Specialized Data Maintenance
Tools for maintaining compatibilities and restrictions in the vehicle tree are integrated. From previewing documents to directly editing reference products, the PIM system offers an extensive set of auxiliary functions.
Business Process Support
prodexa provides specialized functions for typical business processes in the automotive sector: from importing product data to adjusting specifications and classifications.
More Features in Detail
From flexible data management to seamless integration and multi-channel syndication, further features are detailed.