PIM as the Central Hub for the Modern Automotive Aftermarket
The prodexa product experience application as the central hub for the modern Automotive Aftermarket: Fast, easy to use, individually configurable - with automated processes and formats!
Product Tour
Special Industry Requirements in the Automotive Aftermarket
For manufacturers and retailers, it is important to provide easily findable offers with complete and attractive information.
prodexa supports companies in the simplified maintenance, validation, and derivation of complete product information. Attribute-rich product ranges with complex data structures can thus be optimally developed and processed for numerous channels. This creates trust and a superior shopping and service experience.
Product TourStrengthening Market Position
Managing global vehicle data formats like TecDoc, PIES, ACES, Fraga, and more facilitates consistency in brand and product communication.
A coordinated product data strategy considers the specific processes in the lifecycle of automotive products, enabling targeted data management.
Customer-Centric Strategies
Trusted data forms the basis for stronger relationships with customers and partners, enabling customer-centric marketing and sales initiatives.
Comprehensive product attributes and data are available to meet the increasing demands and desires of customers.
Faster Time-to-Market
Synchronous master data management allows faster market availability and supports effective cross- and up-selling strategies.
Accelerating digital marketing processes is particularly possible with feature-rich product ranges with high data input.
Reliability and Compliance
Automating manual processes reduces error rates and minimizes the risk of compliance violations.
Reliable and clean data form the basis for successful omnichannel management, ensuring a consistent brand experience across all channels.
Whitepaper
prodexa for the Automotive and Vehicle Industry
In the automotive industry, managing product knowledge about part applications and their vehicle restrictions is essential. The goal is the easy and quick output of vehicle compatibilities and usage restrictions.
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Function Overview
From intelligent data optimization to in-depth competitive analysis - prodexa offers companies all the tools to efficiently manage their product data and optimize their product offerings across channels.
Data Optimization
Convenient enhancement functions allow the transformation of product information into sales-strong offers. Features like synonym maintenance additionally ensure search engine optimized texts that increase product discoverability.
Competitive Analysis
Support in creating market overviews and competitive analyses. From the automatic assignment of compatible competitive products to the generation of gap analyses, prodexa provides a solid basis for strategic decisions.
Intuitive Quality Controls
Personalizable dashboards make quality control more intuitive and effective. Widgets for product groups, vehicle models, and brands enable a quick and comprehensive overview of product data.
Channel-Specific Data Feeds
prodexa enables flexible searching and structuring of products through model assignments and facet filters, such as vehicle models and product groups. Automatic validation rules facilitate data maintenance.
Extensive Search and Filter Options
With integrated feed and export management, product information can be quickly transferred to webshops, marketplaces, or industry-specific platforms in specific formats.
Automation and Integration
Thanks to rule-based automation and REST API for system integration, the PIM system offers maximum flexibility and efficiency in data management. Automated cleansing and enrichment processes ensure high data quality.
Specialized Data Maintenance
Tools for maintaining compatibilities and restrictions in the vehicle tree are integrated. From document previews to direct editing of reference products, the PIM system offers an extensive set of auxiliary functions.
Business Process Support
prodexa offers specialized functions for typical business processes in the automotive sector: from importing product data to adjusting specifications and classifications.
More Features in Detail
From convenient management of complex vehicle data to automated marketplace syndication.
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