prodexa Product Experience for the Automotive Aftermarket
With prodexa PIM, you can efficiently create and distribute high-quality product information to all relevant channels in the aftermarket.
The solution supports all industry-specific requirements – from vehicle assignment to the integration of application data, market information, TecDoc, VIN, and VIO data. This ensures customers always find the right parts – quickly, precisely, and reliably.
Vehicle Assignments and Applications
With prodexa PIM, products and parts data can be clearly assigned to the correct vehicles – including regional or technical specifics like left-hand and right-hand drive.
All information is available from both a product and a vehicle perspective for maximum transparency and efficient maintenance.
Facts and Figures on TecAlliance/TecDoc
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Vehicle Models
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Engines
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Spare Parts
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Relationships
Data Exchange with TecAlliance/TecDoc, AUTOCARE/ACES, and PIES
The automotive aftermarket has its own standards and data formats for exchanging product information and applications. Products, vehicle data, and the association between products and vehicles must be exchanged both nationally and internationally.
prodexa offers support for all common data standards such as TecDoc, ACES, PIES, and Fraga.
This allows parts manufacturers to provide their data to retailers in the desired formats.
TecDoc IDP
With TecDoc Instant Data Processing (IDP), product data can be transferred and updated in real time. The IDP Data Supplier System was introduced in 2024 and is fully supported by prodexa applications.
Meaningful Product Information
The prodexa PIM system offers all the functions required for successful sales and a compelling presentation of product information. Even complex product information is managed in a structured and secure manner within the system – from product numbers and texts, multilingual marketing copy, technical characteristics and attributes, to cross- and up-selling information, price data, as well as country- or sales-specific information, price lists, and assortments.
Presentation in the Shop
The automotive aftermarket support includes a dedicated presentation of products and their vehicle applications. This can be seamlessly integrated into existing shop systems or used as a standalone product search and display.
This way, products and their application data are presented in a uniform format – without requiring additional programming or extension of the shop system. Instead, prodexa's search and display functions can be used directly and linked to the shopping cart.
Passenger Cars, Commercial Vehicles/Trucks, Two-wheelers
All vehicle-specific functions are available for passenger cars as well as for commercial vehicles and trucks. The special requirements of commercial vehicles and trucks are taken into account: restrictions regarding axles, engine power, or other vehicle-specific features can be recorded and stored in the system.
VIN / FIN – Vehicle Identification Number
The Vehicle Identification Number (VIN or FIN) allows for the unique identification of vehicles. The product display within the prodexa application allows for the entry of the license plate to determine the VIN.
The VIN is used to identify the corresponding vehicle – including make, model, and other characteristics. Based on this, it can be precisely determined which parts are suitable for this vehicle. The corresponding search is integrated directly into the product display.
Data Quality and Compliance
The PIM system from prodexa has a comprehensive quality and validation system. It includes both general rules for ensuring data quality and checking criteria specifically tailored to the automotive aftermarket. The rules are extensible, ensuring consistently high data quality for manufacturers and retailers.
Sales Channels: ebay & Co
Many sales channels like eBay & Co do not support vehicle-specific information and permissible applications. With prodexa, suitable texts are automatically generated from the vehicle applications, so that the product search works reliably in all channels.
Automate processes, export search results to various output channels, and use analytics to gain deeper insights into your data and take targeted actions.
Gap Analysis, VIO, and Sales Planning
Vehicles in Operation (VIO), Eucon and registration data can be accessed using the prodexa analysis tools. This enables assortment and gap analysis and a better identification of market opportunities for new products in the automotive aftermarket.
OE/OEM Numbers
The prodexa Automotive application supports the professional handling of OE and OEM numbers in all common formats. Original parts can be directly imported into the PIM system and linked with suitable alternative and competitor products.
This way, manufacturers and dealers always maintain an overview of original, replacement, and cross-reference numbers – including price and assortment information for informed analyses and market comparisons.
Whitepaper
prodexa for the Automotive Aftermarket
In the automotive industry, managing product knowledge about the applications and limitations of parts in vehicles is essential. The goal is to provide vehicle compatibilities and usage restrictions easily and quickly.
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Frequently Asked Questions
Yes, the product information can be both read from and written to the TecDoc data pool. Vehicle data is imported directly from the data pool.