Industry: Retail & B2B
With years of experience in the boating accessories industry, a dedicated sales team, and numerous representations of global brands, G. Ascherl GmbH stands as one of the premier addresses in the Austrian boat market.
At the onset of the season preparations, infolox GmbH (a strategic partner of prodexa) conducted a complete PIM and publishing solution for G. Ascherl GmbH, one of the most successful boating accessory experts in the Austrian market. This solution enabled Ascherl’s customers to expect a tailor-made catalog, utilizing the best solution components from prodexa PIM (formerly jCatalog) and Xactuell from CODEWARE (publishing solution). Both components operate on an external cloud infrastructure.
“Thanks to prodexa’s leading PIM solution, managing the extensive range of Ascherl’s products is now a breeze.” Gerhard Ascherl, CEO of G. Ascherl GmbH
“We have previously worked with infolox and have been producing our catalog from a PIM system for several years. As we aim to better and more diversely support our partners and customers in communication and sales in the future, expanding the PIM and Dynamic Publishing environment was the logical and right step!”, explained Gerhard Ascherl, CEO of G. Ascherl GmbH.
Thanks to Xactuell’s dynamic publishing approach, Ascherl can now completely automate the annual product catalog and, with just a few clicks, create other publications such as flyers, posters, and brochures based on existing templates. The complete and accurate product data from prodexa is always available in Xactuell in real-time.
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Thanks to many years of experience in the boat accessories industry, the sales team and numerous well-known representatives of global brands, G. Ascherl GmbH is one of the top addresses on the Austrian boat market.