Central Product Data Management for the Electrical Industry
prodexa offers manufacturers and dealers a scalable system that perfectly adapts to the needs of the electrical engineering and cable industry. Companies benefit from accelerated processes and more efficient sales.
Product Tour
Specific Industry Requirements in the Electrical Industry
Market rules are changing, whether through the influence of digitalization, the energy transition, the Internet of Things, or Industry 4.0. Presenting products and services across all channels in line with customer expectations has become a significant challenge in this context.
prodexa supports manufacturers and dealers in the electrical industry by centrally collecting product data from various sources, harmonizing it, and ultimately targeting it to the specific requirements of publication channels and target audiences.
Information Quality as a Competitive Advantage
Providing target group-specific product information promotes purchase interest and accelerates purchasing decisions.
Meaningful media assets (images, videos, 3D views, etc.) support attention-grabbing storytelling.
Compliance and Specification Focused
Seamless integration of product classifications such as ETIM, UNSPSC, and ECLASS.
Ensuring compliance with all safety regulations and labeling requirements, such as the EU Directive 2014/34/EU (ATEX), is also guaranteed.
Consistency Across All Touchpoints
Eliminating data silos and providing media-neutral product data across all marketing and sales channels.
Consistent and meaningful product data is available for every touchpoint in the customer journey.
Value Creation through Integrated Collaboration
Integrating internal and external stakeholders into product data management optimizes content processes.
Master data excellence is achieved through structured and processed data that ensures maximum data availability.
Whitepaper
prodexa for the Electronics and Cable Industry
Product information is not left out in the digital transformation. In the digital age, it increasingly takes on the role of personal product advice. Manufacturers and retailers must be aware of the increasing demands for flawless and valuable product information for different channels.
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Functions Overview
prodexa not only makes product information manageable for the electronics and cable industry but also turns it into a decisive factor for their business success.
Data-Intensive Product Profiles
prodexa offers comprehensive data management that combines technical features with target group-specific marketing and sales descriptions. Product presentations can be quickly adapted for different target groups.
Effective Classification Management
Compliance with industry-specific classifications like ETIM and UNSPSC is ensured. Our platform not only integrates these standards but also allows flexible mapping and quick assignment of product attributes and features to various classification systems.
Digital Asset Management
The DAM system integrates a variety of media, from informative images and graphics to manuals and technical datasheets in different languages. This central media archive facilitates collaboration with suppliers, retailers, and agencies.
Intelligent Product Links
The dynamic linking options provide not only a deep understanding of relationships and interactions between products but also highlight valuable opportunities for cross-selling and upselling.
Pricing and Assortment Structuring
prodexa enables differentiated pricing structures that consider tiered prices, promotions, discounts, and specific assortments for different retailers and markets. A multilingual access for various global markets is also ensured.
Global Market Integration
prodexa includes comprehensive tools for managing terminologies, translations, currencies, and exchange rates, allowing product information to be adapted to different global markets and customers.
Compliance Management
Industry standards can be easily structured. Additionally, prodexa provides a clear overview of compliance with EU regulations and other legal requirements.
More Features in Detail
Tailored PIM features for the electronics industry: specialized tools and intelligent links for optimized business processes.
