Central Product Data Management for Electrical Engineering & Cables
With prodexa, manufacturers and distributors manage their product information efficiently in one central location. Our platform is specifically tailored to the requirements of the electrical engineering and cable industry and ensures that data remains consistent, up to date, and quickly available.
Thanks to the seamless integration of industry standards such as ETIM, you automatically enhance your technical attributes for digital commerce. The platform effortlessly handles huge volumes of data and complex variant structures. With intelligent workflows, you reduce manual maintenance effort while simultaneously minimizing the error rate in your catalogs. This creates a solid data foundation for current and future requirements.
The result: accelerated processes, more efficient sales and seamless exchange of product information across all channels.
Product Tour
Mastering the Industry Requirements of the Electrical Sector
Market requirements are constantly evolving – driven by digitalization, the energy transition, the Internet of Things, connected manufacturing, or complex EU regulations in the electronics sector, such as energy labeling, EPREL reporting, or product safety requirements. In this dynamic environment, it is becoming increasingly challenging to present products and services consistently and effectively across all channels.
prodexa PIM supports manufacturers and distributors in the electrical industry by enabling them to centrally capture and harmonize product data from different sources and precisely align it with the requirements of specific publication channels, target groups, and regulatory guidelines . This increases efficiency, meets customer expectations, and ensures reliable compliance with legal requirements.
Information Quality as a Competitive Advantage
Precise, target-group-specific product information with classifications, technical details, and tender information accelerates purchasing decisions.
High-quality media assets – images, videos, and 3D views – showcase functions and benefits at a glance.
Compliance and Specifications in Focus
Seamless integration of product classifications such as ETIM, UNSPSC, ECLASS Basic and Advanced.
At the same time, the platform ensures that all safety regulations and labeling requirements, such as those under EU Directive 2014/34/EU (ATEX), are reliably met.
Consistency Across All Touchpoints
Data silos are eliminated and product information is provided media-neutral across all marketing and sales channels.
This ensures consistent, meaningful product data at every touchpoint of the customer journey.
Value Creation Through Integrated Collaboration
Close collaboration between all internal and external teams in product data management optimizes workflows and accelerates content processes.
Excellent data quality is ensured through structured, prepared information that guarantees maximum availability and secure usage .
Whitepaper
prodexa for the Electronics and Cable Industries
In a connected world, product information increasingly takes on the role of personal consultation . Manufacturers and distributors in the electrical and cable industries face the challenge of preparing data precisely, effectively, and channel-appropriately to reliably meet customer requirements.
In our whitepaper, you will learn how to optimally manage your product data, accelerate processes, and increase sales success – an indispensable guide for anyone looking to remain competitive in the electrical and cable sector.
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Function Overview
This is how prodexa makes the difference
prodexa not only makes product information for the electrical and cable industries easy to manage, but transforms it into a decisive success factor for your business.
Detailed Product Profiles
prodexa combines technical data with target-group-specific descriptions, enabling product information to be quickly adapted for different channels and customers – including channel-specific preview options.
Effective Classification Management
prodexa ensures compliance with industry-specific classifications such as ETIM, UNSPSC, ECLASS Basic and Advanced. The platform not only enables integration of these standards, but also flexible mapping and fast assignment of product attributes and characteristics across different classification systems.
Digital Asset Management (DAM)
With integrated Digital Asset Management, prodexa centralizes all media – from product images and graphics to technical drawings, installation instructions, manuals, and technical data sheets in multiple languages.
The central media repository enables fast reuse, transparent approvals, and seamless collaboration with suppliers, distributors, and agencies.
Intelligent Product Relationships
With dynamic links, prodexa makes relationships between products visible – such as accessories, alternatives, or successor models. This automatically creates new cross- and upselling opportunities, while helping customers find the right product faster.
Flexible Pricing and Assortment Control
prodexa supports flexible pricing models – including tiered pricing, promotions, and individual discounts – tailored to distributors, customer groups, and markets. At the same time, channel- and market-specific assortments can be managed, while multilingual access simplifies marketing in international target markets.
Global Market Integration
prodexa provides comprehensive tools for managing terminologies, translations, currencies, and exchange rates, enabling product information to be easily adapted for different markets and customers worldwide.
Ensuring Compliance – Simple and Transparent
prodexa ensures that all product-related data for EU regulations and legal requirements and industry standards is always up to date, consistent, and audit-ready — based on the Digital Twin and the Digital Product Passport (DPP).
More Features in Detail
Discover tailored PIM features for the electrical industry: specialized tools, intelligent product relationships, and efficient workflows that significantly accelerate and optimize your business processes.
Get started now – contact us directly and take the next step!
