Central Product Data Management for the Electrical Industry
prodexa offers manufacturers and retailers a scalable system that perfectly adapts to the requirements of the electrical engineering and cable industry. Companies benefit from accelerated processes and more efficient sales.
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Specific Industry Requirements in the Electrical Industry
The rules of the market are changing, whether through the influence of digitization, the energy transition, the Internet of Things, or Industry 4.0. Presenting products and services equally on all channels according to customer expectations becomes a significant challenge in this context.
prodexa supports manufacturers and retailers in the electrical industry in centrally capturing, harmonizing, and finally targeting product data from various sources to meet the specific requirements of publication channels and target groups.
Product TourInformation Quality as a Competitive Advantage
Providing target group-specific product information promotes buying interest and speeds up purchasing decisions.
Compelling media assets (images, videos, 3D views, etc.) support attention-grabbing storytelling.
Compliance and Specification Focus
Seamless integration of product classifications such as ETIM, UNSPSC, and ECLASS.
Ensuring compliance with all safety requirements and labeling obligations, e.g., the EU Directive 2014/34/EU (ATEX).
Consistency Across All Touchpoints
Eliminating data silos and providing media-neutral product data across all marketing and sales channels.
Consistent and compelling product data for every touchpoint in the customer journey.
Value Creation Through Integrated Collaboration
Integrating internal and external stakeholders into product data management optimizes content processes.
Master data excellence through structured and processed data, ensuring maximum data availability.
Whitepaper
prodexa for the Electronics and Cable Industry
Product information does not remain unaffected by digital transformation. In the digital age, they increasingly take on the role of personal product advice. Accordingly, manufacturers and retailers must be aware of the increasing requirements for flawless and valuable product information for different channels.
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Overview of Functions
prodexa not only makes product information manageable for the electrical and cable industry but also turns it into a decisive factor for their business success.
Data-Intensive Product Profiles
prodexa offers extensive data management that combines technical features with target group-specific marketing and sales-promoting descriptions. Product presentations can be quickly adapted for different target groups.
Effective Classification Management
Ensuring compliance with industry-specific classifications such as ETIM and UNSPSC. Our platform not only enables the integration of these standards but also flexible mapping and quick assignment of product attributes and features to various classification systems.
Digital Asset Management
The DAM system integrates a variety of media, from compelling images and graphics to manuals and technical data sheets in various languages. This central media archive facilitates collaboration with suppliers, retailers, or agencies.
Intelligent Product Links
The dynamic linking options not only provide a deep understanding of the relationships and interactions between products but also highlight valuable opportunities for cross- and up-selling.
Price and Assortment Structuring
prodexa enables differentiated pricing structures that take tiered pricing, promotions, discounts, and specific assortments for different retailers and markets into account. It also ensures multilingual access for various global markets.
Global Market Integration
prodexa includes comprehensive tools for managing terminologies, translations, currencies, and exchange rates, allowing product information to be adapted to different global markets and customers.
Compliance Management
Industry-standard compliance can be easily structured. Additionally, prodexa offers a clear overview of compliance with EU regulations and other legal requirements.
More Features in Detail
Customized PIM features for the electrical industry: specialized tools and intelligent links for optimized business processes.
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