Industry: Mechanical Engineering and Technology
Renner GmbH designs and manufactures magnetically coupled centrifugal pumps, submersible centrifugal pumps, and filtration devices. The products are optimized, assembled, and manufactured in a customer-friendly manner from individual parts. Renner GmbH now has 50 employees at its manufacturing site in Maulbronn.
During the evening event of the PROZEUS Congress Fair in Cologne, the Federal Ministry of Economics and Technology awarded the PROZEUS Entrepreneur Prize for the first time. The state-funded PROZEUS project provides advice and support to small and medium-sized enterprises in the implementation of e-business solutions. With the award to Renner GmbH, PROZEUS supported the exemplary role of the company in using e-business to adapt business processes through the collective use of information without media discontinuities.
Renner, a manufacturer of pump and filtration systems with nearly 50 employees, decided in 2006 to implement the prodexa PIM solution to organize company-wide processes more productively and strengthen marketing and sales. They were supported by the PROZEUS initiative. Until 2006, Renner GmbH maintained its product information in many IT systems. Although these systems were interconnected, the data could not be exchanged automatically. Customer inquiries had to be processed manually and on a case-by-case basis. This manual handling resulted in a costly internal time expenditure for each inquiry, including the creation of important product data information for datasheets and spare parts lists. This situation was decisive for Renner GmbH to introduce a PIM solution.
“We are pleased with Renner GmbH for this special recognition. The successful example of Renner shows that even small and medium-sized enterprises are increasingly relying on strategic e-business solutions, such as Product Information Management, to remain competitive in the long term.”
Jens Thiemann, Product Manager at prodexa
Global markets, increasing competition, and specific customer demands also require timely actions and flexibility in product communication from medium-sized companies. In order to consider all important situations, all product data must always be accessible in one central location and available at the right time. Competent PIM solutions are therefore of great importance in the corporate strategy of medium-sized enterprises. They enable a unified source of information for all areas of the company, minimal maintenance effort for product data, and the appropriate basis for many cross-media activities, such as datasheets, technical documentation, spare parts lists, electronic, and paper-based catalogs.
Less effort - smooth customer communication With prodexa PIM, Renner GmbH is well equipped for the future: the data is now maintained in one central location, spare parts lists, and datasheets for approximately 22,000 items and product variants can be produced in multiple languages from PIM with a click. With prodexa’s layout program, the company is able to independently develop layouts quickly and flexibly for every need. “We are very satisfied with the decision and with the PIM solution from prodexa,” explains Managing Director Karin Renner. “For early 2009, we plan to additionally use prodexa’s Online Catalog and provide our product information to our customers on the Internet in a password-protected area.”
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