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Melitta Europa GmbH

Industry: Other Industries

About the Company:

Melitta was founded in 1908 in Dresden and is now an internationally operating family-owned company headquartered in Minden. The Household Products division of Melitta Europa GmbH & Co. KG operates in various business areas, accounting for nearly half of the group’s external turnover and representing the largest individual segment.

www.melitta.com

Efficient Product Communication for Melitta Household Products

The management and maintenance of product data for the numerous product lines of Melitta Europa GmbH & Co. KG are centrally depicted with prodexa’s comprehensive solutions. The data is utilized by various departments within the company. These product data are used for marketing and sales channels as well as for employee training and development. For example, up-to-date new product information is simultaneously available in print media and online shops as well as in training, e-learning, and employee development in all necessary languages.

Management of Product and Catalog Data

Melitta Europa – Household Products division – extensively utilizes the import and export capabilities of the PIM software by integrating various data sources of their product data into a central system. prodexa can be adapted to the current company requirements at any time and is therefore open to new or updated product lines. Thanks to the catalog software prodexa Cloud OPC, the approximately 1,500 employees of Melitta Household Products have a fast and straightforward software for language- and country-specific product searches at all European locations. Furthermore, Melitta Europa is now able to provide the latest product data to all sales and marketing channels. Print media, online shop systems, marketplaces, and numerous trading partners will now be supplied simultaneously with high-quality product and price data.