Industry: Electronics & Cables
Compona AG has been a leader in the Swiss market for decades when it comes to electronic and electrical connection technology. The excellent performance is complemented by industrial cable assembly and connector processing at the highest quality level.
The online shop, website, print catalog, and newsletter were redesigned for the most successful Swiss connection technology expert with a portfolio of over 35,000 products. infolox GmbH (a strategic partner of prodexa) installed the appropriate system landscape of PIM, CMS, webshop, and newsletter tool and integrated it into the existing environment of ERP and CRM systems. All this was accomplished in just 18 months.
“The clear focus on technical products with corresponding target group competence was the main reason for the decision in favor of infolox. Getting the complete infrastructure with PIM, CMS, shop, and newsletter system from one source was another decisive advantage for us.”
Sebastian Horat, Marketing Manager of Compona
After the decision to focus more on omnichannel commerce, Compona AG faced not only a timing challenge but also a whole series of demanding expectations from wholesalers and industrial connector assemblers. Consequently, a comprehensive evaluation of the most successful omnichannel agencies in the DACH region had to be conducted before the project started. The company chose the German full-service provider infolox.
Based on prodexa (formerly jCatalog) and the CMS eZ Publish – extended with an e-commerce extension from infolox – it was possible to successfully meet the special expectations of wholesale trade. In this way, prodexa enables the multi-classification of product information – not only its own classification but also that of the suppliers could be included. This allows their product data to be uploaded quickly and easily at any time, including simple updates of the data on the connected online channels.
The performance of prodexa is clearly evident with a classification newly created with the support of infolox for the entire product portfolio. Therefore, the requirements for structured product features and various media data could be completely fulfilled. It was possible to maintain the most important customer processes: products can be easily created or deleted, prices and discounts can continue to be maintained in the ERP. infolox has connected all existing third-party applications to prodexa as well as to eZ Publish with bidirectional interfaces. The new online presence is complemented by the modern global payment options of the easily configurable e-commerce extension for eZ Publish from infolox.
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