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Westfalia Automotive GmbH

Industry: Automotive & Vehicles

About the Company:

Westfalia Automotive is an automotive supplier with international locations, offering a wide range of products including towbars, wiring kits, and carrier systems for cars and commercial vehicles. With an annual production capacity of more than 1.2 million towbars, Westfalia is also one of the leading manufacturers globally.

www.westfalia-automotive.com

Central Data Management at the Largest Manufacturer of Towbars

Westfalia Automotive maintains and manages its industry-specific products with prodexa PIM (formerly jCatalog). In addition, the prodexa CMP (Cross Media Publisher) module is used for print output and catalog creation for all sales channels.

Complexity and Multidimensionality

Westfalia Automotive’s product data is automatically managed and utilized through prodexa. The PIM system has been well-known in the automotive sector for years and brings extensive industry knowledge. Thanks to prodexa, Westfalia is able to represent both the complexity and multidimensionality of its 7,500 products as well as their usage possibilities, using specific data formats of the automotive industry, such as TecDoc. Product data is summarized in master products to avoid errors in new entries and maintenance. The bidirectional interface to the ERP system is also responsible for data consistency, through which data transfer takes place. The Westfalia Automotive website has an export function where the product data is located. This export is performed in the background on a timed basis. Along with the prodexa CMP (Cross Media Publishing) module, the catalog and accessory list are designed and automatically exported as PDF format.

Efficient Project Management

A new approach was found in terms of project management. Unlike the traditional project management following the waterfall model, agile project management was used here to dynamically, flexibly, and ultimately more effectively and quickly meet all expectations. This is of great importance to Westfalia. As a European market leader, Westfalia develops and produces for almost all vehicle makes in close collaboration with the automotive industry.