Industry: Trade and B2B, Other Industries
Tradition, innovation, quality, design, variety, and trust have played a particularly important role at ZWILLING for over 280 years. The company is one of the largest employers in Solingen and, with a global kitchen business turnover of €645 million in 2019, is a world leader.
ZWILLING J.A. Henckels AG initiates a successful collaboration with denkwerk in the field of digitalization: The digital agency relaunched the online shop at zwilling-shop.com. Initially, zwilling.com and miyabi-knives.com took the first step. These brand websites complement the shop and provide users with a unique shopping experience. The goal of this complex project is to establish a new e-commerce strategy with all brands under one roof and standardize systems worldwide.
Brands like ZWILLING, Staub, Miyabi, Demeyere, BSF, and many others are part of the ZWILLING Group, known worldwide for high-quality kitchen and beauty products. Therefore, the beginning of the project involved an intensive strategy and analysis phase. Marco Zingler, Managing Director of denkwerk, explains: “The global structure of ZWILLING on the web was complex: individual countries or brands used different content management and shop systems, there was little design unity, and no common e-commerce strategy. With the new approach, all digital channels work together effectively, guiding the customer from the brand to online purchase – worldwide.”
“The ZWILLING Group pursues a clear multichannel strategy, reaching the customer on all channels with media-appropriate and relevant information. This makes the purchase decision easier for the customer, whether they implement it online or offline.”
Marc Clasen, Director Marketing Communications at ZWILLING J.A. Henckels AG
Denkwerk is responsible for strategic consulting. Consequently, the company is also responsible for the information architecture, design, and technical implementation of the websites and shop in responsive design. Adobe CQ5, Oxid eSales, and prodexa PIM (formerly jCatalog) are part of the new technical infrastructure. The Product Information Management system will provide a common basis for all product data worldwide in the future. The online shop, which connects the brands, launches first in Germany, followed by the USA, UK, and Japan. Next, denkwerk and ZWILLING will launch the shop and individual brand sites in up to 15 more countries.
“With the launch in the German market, we have laid the foundation to quickly and efficiently roll out the ZWILLING Group’s global digital strategy,” reports Daniela Zbick, Head of Online Marketing at ZWILLING J.A. Henckels AG. The new ZWILLING online shop is accessible at www.zwilling.com.
The BE Turbo companies operate in the German and international manufacturer and aftermarket for automotive parts. BE Turbo advises and supplies medium-sized and large companies in the IAM (Independent After Market) and OEM (Original Equipment Market) in Germany, Europe and worldwide.
The ASSMANN Group is a globally operating manufacturer of high-quality products for data network technology and network infrastructure.
The Viessmann group of companies is one of the world's most successful manufacturers of heating technology systems. Group sales are around 1.4 billion euros and almost 7,400 employees are employed.
Thanks to many years of experience in the boat accessories industry, the sales team and numerous well-known representatives of global brands, G. Ascherl GmbH is one of the top addresses on the Austrian boat market.