Media Asset Management

Make digital assets easily accessible for your product

Efficiently managing and providing digital media assets and content in excellent quality is central to the success of brands and product distribution. prodexa's Digital Asset Management allows for easy search, management, and provision of media information such as images, videos, documents, or PDFs in the right quality and version.

The Media Asset Management solution is fully integrated into the PIM and Product Experience solutions, ensuring that media and documents are associated with the right products, campaigns, customers, and channels. This guarantees the easy use of content for a great product experience.



Media Asset Management
Meta Data

Easily Organize Media and Documents

Manage all images, videos, documents, and files in one place and maintain continuous access to current content. The centralized storage and simple search capabilities allow for quick access to the right assets and content for production and product data delivery.

All media data can be easily uploaded and is instantly available, organized into directories and groups. Metadata, such as image descriptions, can be automatically extracted from files or added manually, providing a solid foundation for accurate media production. Metadata like Exif or IPTC and copyright information ensure secure storage and editing of media.

Grouping media and managing labels, content, and categories allows for structured storage of images and videos, helping to prevent duplicates or incorrect versions.

Right Content and Formats for Customers and Sales Channels

Different channels and customers demand not only various digital content but also media in the right formats and locations. The DAM system offers control and conversion functions to provide all media in the correct format for the appropriate output.


Easy Search and Filtering for Quick Retrieval

A fast search is essential for using images, videos, and other media data in production, ensuring that the correct media is found and used.

The advanced search features and intuitive filters make it easy to find the right media and assets, saving valuable time. All information about the media, such as metadata, keywords, file formats, labels, image content, and relationships to products and product groups, can be utilized in the search.

Collaboration Among Service Providers, Agencies, and Employees

Enable better collaboration on the creation and use of media through a centralized asset library. Service providers can submit media and add comments, regardless of their location.

When providing data, duplicate checks can be automatically conducted to prevent redundant information storage. The DAM system ensures that status handling and workflows are correctly executed by employees, partners, and service providers, so only up-to-date assets are used, safeguarding the quality of information and brand integrity.

Review and approval processes are supported, ensuring only approved content is published. Media can have expiration dates and specific access rights, so only relevant information is accessible and used.

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Media Access via the Brand Portal

Clients and service providers gain direct access to the latest versions of media data through the Brand Portal, including relevant product information to ensure that the correct images and videos are used with the appropriate products.

Clients can compile their own media and associated product information, downloading the correct and up-to-date images, videos, and files in the required formats and sizes. Access rights are enforced so that files are only available to users with the appropriate permissions. Additionally, image rights are taken into account, and images and videos can be watermarked to prevent unauthorized distribution.

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Combine Products with Images and Media

Store, organize, and retrieve all your digital assets from a single central location while simultaneously managing relationships to products, groups, languages, and markets.

Images, videos, files, and media can be assigned manually or automatically and are seamlessly integrated with the PIM system, ensuring that your products are always linked with the correct media in the appropriate versions.

Key Features

Wide Range of Formats

Our solution supports a wide variety of file formats for images, videos, and documents – including JPEG, TIFF, EPS, GIF, PNG, BMP, AVI, MPEG, PDF, SVG, DOC, XLS, PPT, and many more.

Industry-specific formats can also be stored and flexibly tagged to optimize your media collection.

Right Conversion for Every Channel

Images and videos can be automatically converted to channel-specific formats to supply sales channels like Amazon directly with suitable media data. This eliminates the need for manual resizing of your assets.

Our format conversion handles different file types, converts high-resolution images, and transforms documents – ensuring your assets are always available in the right format.

Multilingual Support and Localization

Managing language- and region-specific images is essential for correct output across different countries and regions. Documents can be assigned regional and language markers to ensure accurate data.

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Simple and Comprehensive Integration

The DAM system can also connect to other systems like ERP, shop, CMS, eCommerce, or marketplaces. Data transfer can be carried out via common methods such as HTTP, file-based, FTP, or by upload.

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Version Control for Images and Documents

Images and documents can be stored in various versions and formats. Versioning allows transparent tracking of changes and provides a complete change history. At the same time, it ensures access to only current and approved media.

Secure Access with Roles, Access Control, and Single Sign-On

Access to various images and media files is secured, with permissions managed through roles and groups. Expiry dates and usage rights are also considered.

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Frequently Asked Questions

PIM (Product Information Management) is a system for centrally managing product data. It enables companies to efficiently maintain, update, and deliver information such as descriptions, images, and technical details for various sales channels like websites, catalogs, or e-commerce platforms. This ensures consistent and accurate product communication.

In today’s highly connected world, selling across various channels is nearly impossible without centrally prepared, consistent product data. A PIM system is the foundation for success – whether you’re a manufacturer, brand, or retailer.
With a PIM solution, you optimize your product data for all sales channels. Whether in B2B or B2C – a PIM system revolutionizes your product data management and elevates your business to the next level.

prodexa PIM offers you a comprehensive, integrated SaaS solution with a modern product editor, powerful automation, and easy feed and channel management. From efficient data maintenance to supplier onboarding and product presentation — prodexa PIM simplifies and optimizes your entire product data management.