Industry: Building Materials and SHK, Trade and B2B, Tools and DIY
Wocken Industriepartner is a family-owned business, now in its second generation, founded in 1957 by Mr. Heinrich Wocken in Meppen. With approximately 250 employees and 12 locations across Germany, the company specializes in distributing products for the industry and crafts.
Wocken Industriepartner GmbH & Co. KG offers over 120,000 products, each of which needs to be instantly discoverable and easily orderable for potential customers. To ensure seamless operations in the future, infolox GmbH (a strategic partner of prodexa) has designed a comprehensive PIM and print publishing solution for the company. infolox also undertook the conception and generation of the new main catalog based on the new system software.
For the planned update of the system landscape, Wocken first conducted a detailed selection process with consulting firm LNC. infolox GmbH emerged as the preferred choice among the top software providers and integrators. Wocken was not only convinced by the proposed software solution but primarily by the consulting and omnichannel expertise.
“We were looking for a competent partner to modernize and optimize our in-house systems so that existing output channels are efficiently supplied with data, and the main catalog can be produced more easily and quickly.”
Andreas Ostermann, Marketing and Project Manager at Wocken
Previously, Wocken managed its historically grown product information in an ERP system, which was extended with individual programming. As a result, some marketing-relevant product information was missing, and there was only partial, sometimes non-existent connection between the various business areas. Assistance was needed. Catalog production was mostly outsourced to external service providers – this outsourcing needed to be stopped, and the catalog structure, including navigation, needed to be made faster and simpler.
The infolox solution for PIM and publishing, a combination of prodexa PIM (formerly jCatalog) and ixConnect, now enables Wocken to have media-neutral product data management in a PIM system. This not only significantly improves data quality but also accelerates sales processes considerably. The individual business areas of “Service,” “Wholesale,” and “Rental” are now optimally connected, allowing modern requirements in marketing and product communication to be implemented more flexibly and efficiently.
For the basic idea and production of the print catalog in the future, Wocken will use the ixConnect publishing tool, which is connected to InDesign. As this combination is easily automatable, the effort required to generate catalog data has been reduced by up to 80%. Additionally, any subsequent expansion stages can be flexibly integrated into the system. Possibilities include the realization of e-catalog exports, special catalogs and flyers, or applications for mobile devices and apps. The website can also be transformed into a contemporary e-commerce portal with the current system, meeting the needs of modern customers.
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