5 Top Reasons to Implement a PIM System

Category: Product Information Management (PIM)

Introduction: The quality of product data often determines purchasing decisions. Implementing a PIM system saves companies time and money. We have summarized the five top reasons for you.

Key Benefits of a PIM System

Product information is created in many places within a company, leading to a high administrative burden. Often, this information is used in various places for different purposes, across numerous formats, languages, regions, and channels. This results in multiple data silos and a high potential for errors.

A centralized PIM solution can help overcome these challenges. For a business to succeed, product data needs to be readily available, complete, consistent, and error-free.

Here are the 5 top reasons why your company should implement a Product Information Management (PIM) system.

#1 Centralized Product Data – Single Point of Truth

All types of product data (descriptions, images, videos, sales texts, and other attributes) are consolidated within the PIM system, providing you with up-to-date and comprehensive information. Typically, product data originates in different departments and formats and must be imported from various systems (ERP, CMS, or Excel), enriched, and synchronized. With our integrations, data from external systems can be seamlessly imported into the PIM system, creating a centralized hub for all product information within your organization. Typical integrations include eCommerce platforms, marketplaces, and publishing solutions. Employees, sales partners, distributors, and external agencies can then always access the latest, most complete data.

#2 Improved Omnichannel Marketing

Accurate and up-to-date product catalogs are published across all channels and customer touchpoints, ensuring that customers always have access to the information they need. This establishes a strong omnichannel presence.

Omnichannel is what consumers expect, yet very few companies deliver it seamlessly. Those who master it first will own the future.

Source: Achim Himmelreich, Director Digital Transformation at Capgemini

#3 Customer loyalty

Customers interact with your brand through various touchpoints, depending on your industry and business model—via different devices, your website, or other portals. Ensuring consistent, high-quality product data significantly enhances customer trust and credibility.

Let’s be honest: The more precise and authentic the descriptions, the more trustworthy they appear. We have all experienced poor product information before, resulting in longer decision-making processes, lower conversion rates, and higher return rates.

#4 Exhaust Revenue Potential

Often, valuable cross-selling and up-selling opportunities are missed because customers are not shown relevant product recommendations. It is well known that purchase likelihood increases when customers receive personalized offers. Cross-selling also strengthens customer loyalty and positions your offering as diverse, leading to increased revenue through cross- and up-selling. Optimizing product attributes and configuring metadata positively impacts your SEO and improves your website’s ranking. Leverage these opportunities to significantly boost your conversion rates.

#5 Long-Term Cost Reduction

We have already covered four strong reasons to implement a PIM system. Another critical aspect is cost reduction and understanding how to achieve it in the long term. Automated workflows within a PIM system enhance operational performance by reducing frustrating delays. With centralized data, product information can be enriched and qualified in one place, ensuring customers get accurate information and reducing the likelihood of returns. Complete product descriptions, including relevant media assets, minimize incorrect orders and lower return rates, saving your business significant costs. You know best how costly returns can be for your business. Learn how much time and money you can save across different areas with PIM in our article “ROI in PIM Projects.” This is just a glimpse of the many benefits prodexa offers with its PIM system. If you would like to learn more, our specialists would be happy to demonstrate the use cases relevant to you in a non-binding online demo.