Effective Campaigns and Publications
for Successful Marketing
Campaign management enables seamless planning, coordination, and execution of marketing and sales campaigns, along with associated publications for websites, print, and online stores.
Efficient Campaigns for All Channels
Effective campaign management starts with the right planning.
prodexa PIM offers features for planning, execution, and tracking of marketing campaigns. The centralized management of product information in the PIM system ensures that accurate data is available for all channels. Content can then be distributed to channels such as email, print, and social media.
Structured Publications for Consistent Communication
For larger campaigns, but also brochures, data sheets, catalogs, and price lists, structured publication is key to success and effective communication.
Dividing content into chapters, sections, or subsections makes it easier to organize large publications. This allows for specific layouts and displays for various products, whether for list-oriented catalogs or creative flyers.
Corporate Design - For Web, Social Media, and PDF
Templates for list-oriented publications enable consistent creation of catalogs and price lists in corporate design. Using placeholders for products, images, and text, along with rules, allows for precise control of layout. The page size dynamically adapts to the content while ensuring the correct display of products and prices.
Publications in different languages or price lists with region-specific content or customer-specific prices or order numbers can be automatically created for each target audience and published in PDF, Office formats, or HTML for the web, social media, or other sales channels.
Publications with High Design and Layout Requirements
Creative publications, such as flyers or leaflets, are typically planned on a page-by-page basis and directly set in publishing solutions like Adobe InDesign, Illustrator, or even Office products.
Products, images, and other text and content are planned on individual pages. This information is then directly transferred to publishing solutions and integrated with plugins for layout and design. This supports the creative process while ensuring that current product information and prices are used.
Key Features
Time-Controlled Campaigns
Validity ranges allow the control of campaigns for specific time periods with time-controlled pricing for each target group.
Flexible Templates for Consistent Design
A wide variety of templates can be stored and used in the respective campaigns. The layout and template system can be applied to web layouts without length restrictions as well as page-oriented layouts.
Layouts
Campaign layouts can be flexibly embedded into other systems. This is done using open standards like HTML and CSS, allowing customization by internal teams, partners, or service providers.
Integration into Shop Systems
Campaign content and timeframes can be transferred to shop systems.
Generate PDF Publications Directly and Automatically
Automated creation of dynamic PDF publications enables use via HTML/CSS templates for PDF and print media. Always current and appealing PDF documents are efficiently and flexibly generated, ensuring they are up to date.
Learn moreScripting for Formatting and Presentation
Formatting and positioning can be handled via scripting, enabling fully or partially automated layouts for different product groups and target audiences.