How Does Guided Selling Support Product Experience?
Guided selling refers to a sales strategy in which potential customers are guided through the purchasing process by being asked targeted questions and receiving recommendations for products or services based on their needs and preferences. This interaction can take place both online and offline and is often supported by digital tools or sales platforms.
The idea behind guided selling is to support customers in their decision-making process and to give them the impression that they are receiving a tailored solution that meets their specific requirements. This can help improve the customer experience, increase satisfaction, and raise the likelihood of a successful sale.
Example: An online shop can implement a guided selling strategy by asking the customer a series of questions about their needs, preferences, and budget. Based on these responses, the system automatically recommends suitable products. This helps simplify product selection and provides the customer with a personalized shopping experience.