What is Cross-Selling?
Cross-selling refers to a sales technique in which a customer is offered additional products or services that are complementary or supplementary to the item they are currently purchasing. The goal of cross-selling is to increase the value of the shopping cart and improve customer satisfaction by offering relevant add-on products or services that match the customer’s needs or interests.
Example: A customer buying a smartphone might also be offered a protective case, a screen protector, or insurance for the phone at checkout. These additional items are presented as cross-selling offers because they enhance the value of the primary purchase and provide the customer with a more complete solution.