G. Ascherl GmbH

prodexa Cloud with G. Ascherl GmbH

Thanks to many years of experience in the nautical equipment industry, the sales team and prominent representation with global brands, G. Ascherl GmbH is one of the top suppliers on the Austrian boat market.

More information: www.ascherl.at

PIM & Publishing on Demand

At the start of seasonal preparations, infolox GmbH (a strategic partner of prodexa) executed a complete PIM and publishing solution for the production of print catalogues, flyers and e-business exports on behalf of G. Ascherl GmbH, one of the most successful nautical equipment experts on the Austrian market. In this way, the customers of Ascherl receive an optimally tailored catalogue. The best solution components of prodexa Cloud PIM (formerly jCatalog) and Xactuell by CODEWARE (publishing solution) were used to accomplish this. An external infrastructure in the cloud operates both components.

Expansion of the PIM and dynamic publishing environment

“We have already collaborated with infolox in the past and have been creating our catalogue from a PIM system for several years. In the future, we would like to provide better and more varied support for our partners and customers in the area of sales and communication, so the further expansion of the PIM and dynamic publishing environment was the logical and appropriate next step!”, says Gerhard Ascherl, Managing director of G. Ascherl GmbH.

Current data from the PIM

Thanks to the dynamic publishing approach of Xactuell, Ascherl is now able to rely on fully automated processes to create the annual product catalogue, and other publications such as flyers, posters and brochures can be generated in a few clicks based on existing templates. Complete and accurate product data from prodexa Cloud PIM is always available in updated form within Xactuell.

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