February 27, 2023

ETIM 9.0 has been released – what should be considered?

Since December 2022 there is a new update to ETIM 9.0. Almost 5000 change requests submitted from 20 countries have been processed, 200 new classifications are included in the new version.

October 11, 2022

Cross-border e-commerce: why PIM provides the foundation

We highlight the key challenges retailers and manufacturers face when targeting their e-commerce offerings in new markets and explain why a PIM system is the foundation for international expansion.

September 8, 2022

How Digital Asset Management can revolutionize your video marketing

More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?

August 24, 2022

Successfully entering the digital transformation with a PIM system

A Product Information Management System (PIM) makes the digitization of product data much easier and frees up space for other projects. A daring thesis? Yes! We know how it really works and explain in this article how the transformation succeeds. Digital transformation means, especially for manufacturing companies, the right handling of product information. With a PIM system, workflows are simplified and information is available centrally.

August 17, 2022

Higher rankings through Product Listing Optimization

We all know that SEO is essential for the success of a product. But Product Listing Optimization (PLO) also makes a significant contribution to the marketing success of a product. It makes it possible to adapt the product content to the algorithm of the various channels in order to achieve sustainably better rankings.

June 23, 2022

PIM for SME – what needs to be considered?

Professional omnichannel commerce is no longer a discipline that exclusively affects large companies and corporations. The booming market of digital solution providers also opens the doors to contemporary product data management for small and medium-sized enterprises. We will show why a PIM system is also beneficial for SMEs and what they should look out for when selecting a PIM system.

June 8, 2022

Omnichannel – The new normal for retailers

Omnichannel als “The New Normal”. Die Omnichannel Excellence Study 2022 von Google, zeigt, wie gut deutsche Retailer auf die Bedürfnisse der Kund:innen reagieren. Wie ein PIM-System Sie in Ihrer Omnichannel-Strategie sinnvoll unterstützt, lesen Sie hier.

May 24, 2022

PIM vs. ERP – What is the difference?

ERP or PIM, which is the leading system? This question is often asked in companies. First of all, there is no one-size-fits-all answer. In this article, we explain what is important in the assessment of both systems.

March 2, 2022

ROI in PIM projects

Due to the increasing requirements for product data, PIM systems are becoming more and more popular. Since, in addition to benefit arguments, economic arguments are also relevant for project managers before introducing a PIM system, the return on investment of PIM systems will be examined in more detail below.

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ETIM 9.0 has been released – what should be considered?

Cross-border e-commerce: why PIM provides the foundation

How Digital Asset Management can revolutionize your video marketing

Successfully entering the digital transformation with a PIM system

Higher rankings through Product Listing Optimization

PIM for SME – what needs to be considered?

Omnichannel – The new normal for retailers

PIM vs. ERP – What is the difference?

ROI in PIM projects

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