September 8, 2022

How Digital Asset Management can revolutionize your video marketing

More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?

August 24, 2022

Successfully entering the digital transformation with a PIM system

A Product Information Management System (PIM) makes the digitization of product data much easier and frees up space for other projects. A daring thesis? Yes! We know how it really works and explain in this article how the transformation succeeds. Digital transformation means, especially for manufacturing companies, the right handling of product information. With a PIM system, workflows are simplified and information is available centrally.

August 17, 2022

Higher rankings through Product Listing Optimization

We all know that SEO is essential for the success of a product. But Product Listing Optimization (PLO) also makes a significant contribution to the marketing success of a product. It makes it possible to adapt the product content to the algorithm of the various channels in order to achieve sustainably better rankings.

August 11, 2022

Quick Commerce – the new trend for online commerce

After e-commerce comes Q-commerce. Quick Commerce (Q-Commerce) is all about speed and delivering the best customer experience. And doing so within the shortest possible time. The market is growing rapidly, right now it's mostly groceries, but pharmaceuticals are the next quick commerce segment.

July 28, 2022

Added values instead of features – The advantages of product experience management

Product descriptions must be convincing! If the haptics, the environment and the real shopping experience are missing, it is even more important to create digital product experiences to be different from the competition. A holistic customer experience inspires customers and converts them into fans of the brand. With a Product Information Management (PIM) system, the implementation is fool-proof.

May 19, 2022

Widerstandsfähigkeit: Ein wichtiger Erfolgsfaktor für den Einzelhandel

Der (elektronische) Einzelhandel ist in ständiger Bewegung und verändert sich stetig weiter durch verschiedene Umweltfaktoren, die vom Unternehmen selbst nur kaum beeinflusst werden können. Um sich auch langfristig an dieses verändernde Umfeld anpassen zu können, ist „Widerstandsfähigkeit“ eine notwendige Unternehmenseigenschaft.

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Latest post

How Digital Asset Management can revolutionize your video marketing

Successfully entering the digital transformation with a PIM system

Higher rankings through Product Listing Optimization

Quick Commerce – the new trend for online commerce

Added values instead of features – The advantages of product experience management

Widerstandsfähigkeit: Ein wichtiger Erfolgsfaktor für den Einzelhandel

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