"How Digital Asset Management can revolutionize your video marketing"

Beyond the mere creation of visual content, however, the second basic component of effective video marketing is often neglected: A practical solution to manage, customize, and deliver that content and comprehensively evaluate its performance. A clear, transparently understandable and secure digital asset management (DAM) system organizes and manages multimedia files in a uniform way, simplifies the search for them by means of tags and filter functions, and impresses with its high compatibility with all common image and video formats.

This means that content can be output efficiently for all relevant target platforms, despite constantly changing trends and requirements. But how do these look in practice in 2022?

Figures like these clearly show that video content has to suffice without advertising-effective audio design in large parts, which means that visual aids are gaining enormously in importance. Captions, for example, which are synchronized with the visual content, have become popular tools for providing the user with an understandable context for the content or for integrating advertising messages naturally into the visual events.

Call-to-actions (CTAs) are another indispensable tool. These often take the form of targeted calls to action that are intended to lead to a subscription or the activation of a notification when a content creator publishes new content. Visual overlays, through eye-catching icon pop-ups or similar visuals, are also frequently used. No matter what CTA follows the content, it is an effective way to increase conversions in any case. This is especially true for personalized CTAs:

Digital Asset Management (DAM) provides a central and effective tool for easily managing video footage, high-resolution images or audio data, for example. The recognition value of brands and products, which is created by adhering to corporate design and corporate identity guidelines, can thus be consolidated and maintained even in the case of more extensive changes, for example as part of a rebranding.

Video marketing is also a complex and strategic process that often requires more than just coordination with internal departments. A transparent DAM provides fast and at the same time secure access to relevant data that can be shared with multiple external stakeholders, e.g. sales partners or marketing agencies.  This enables a logical and multi-step process in the implementation of strategic actions. Content can be shared individually, so there is no haphazard dissemination of data, for example during campaign preparation. This makes a DAM not only convenient, but also a real benefit in terms of internal data security. Additional functions, such as setting expiration times and specifying individual access rights more precisely, round off secure data management.

Modern digital asset management, such as prodexa Cloud, offers a whole range of additional management and allocation functions. Convince yourself of the advantages of prodexa Cloud for your industry and your omnichannel strategy in an individual and non-binding online demo