The automotive market is on the move and is constantly changing. There are always new cars and models, which also means more and more relationships between spare parts and vehicles or engines. Competition between OEM (Original Equipment Manufacturer) and IAM (Independent Aftermarket) is also constantly increasing. The free repair market is organised around the world via third-party providers or service organisations, and the online business is also extremely dynamic in this segment.
The constant updating of the data makes it difficult for all parties involved to have an overview.Â
When information is changed in one place, it must not be forgotten in other places. It is conceivable that these processes are error-prone.
A product data strategy is a way out of chaos and a product information management (PIM) is the right tool to structure processes.