Product data plays an important role in all areas of digitization. Product information is a particular challenge in the automotive industry because it is often scattered across many parts of the company. Some are stored in the ERP system, others are prepared for TecDoc or managed in separate databases for special industries. In addition, there are media assets, catalog files, data sheets, or webshops as output channels. Different languages and formats make maintenance much more difficult. In this article, we have already reported on the potential of product data in the automotive market, but the changes in the market are continuous.
The automotive market is on the move and is constantly changing. There are always new cars and models, which also means more and more relationships between spare parts and vehicles or engines. Competition between OEM (Original Equipment Manufacturer) and IAM (Independent Aftermarket) is also constantly increasing. The free repair market is organised around the world via third-party providers or service organisations, and the online business is also extremely dynamic in this segment.
The constant updating of the data makes it difficult for all parties involved to have an overview.Â
When information is changed in one place, it must not be forgotten in other places. It is conceivable that these processes are error-prone.
A product data strategy is a way out of chaos and a product information management (PIM) is the right tool to structure processes.
Due to the complexity of the automotive market, the demand for information has increased, the data should be permanently available in high quality. Interfaces and output channels are becoming increasingly important, and the number of vehicle models and different parts is constantly increasing.
With a high-performance PIM system, data consolidation and ordering is child’s play.Â
prodexa PIM meets all the requirements of the automotive and supplier industries and provides a scalable, high-performance standard system. So there is a solution to the increasing challenges of the automotive aftermarket.
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These are just a few options that are useful for the automotive industry. Find out more about the special requirements of the industry, please download our Automotive Whitepaper.
Of course, our experts answer all open questions. You can request a non-binding and free online appointment here.
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