2023 © Copyright prodexa GmbH
How do the disciplines PXM, PIM and DAM differ? We demonstrate the differences between the various data management systems and show how they relate to each other and for which business models they are most suitable.
Since December 2022 there is a new update to ETIM 9.0. Almost 5000 change requests submitted from 20 countries have been processed, 200 new classifications are included in the new version.
Product Information Management (PIM) is becoming an increasingly important discipline for managers from marketing, sales and technical product management due to increasing digitalisation and the merging of different brand contact points. We show what is behind the term “PIM” and what advantages PIM software brings to companies.
We highlight the key challenges retailers and manufacturers face when targeting their e-commerce offerings in new markets and explain why a PIM system is the foundation for international expansion.
Manually collecting product data from numerous suppliers and manufacturers can result in very time-consuming and error-prone processes for retailers. We show how retailers can use intelligent supplier onboarding to transfer product data quickly and securely, thereby ensuring scalable workflows.
Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and
B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in
Germany and give you tips on how to market your products successfully on them.
Wir zeigen auf, weshalb Printmedien in einer Welt, in der Verbraucher mit digitaler Überflutung
konfrontiert sind, weiterhin innovative Wege für die Markenkommunikation darstellen – und wie
Unternehmen Ihre Print-Publikationen mittels Database Publishing maximal effizient gestalten.
More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?
Neben dem ROI (Return of Investment), ist der ROX (Return of Experience) eine Kennzahl, die im E-Commerce eine große Rolle spielen sollte. Die Customer Experience entscheidet über Up- oder Cross-Selling und auch über die Bewertungen nach dem Kauf. Die direkte Verknüpfung zwischen der Kundenwahrnehmung, dem Kundenerlebnis und den tatsächlichen Verhaltensänderungen wird durch den ROX quantifiziert. Das Engagement der Mitarbeiter in den Serviceabteilungen der Unternehmen fließt ebenso in die Betrachtung des ROX ein. Ein PIM hilft dabei, die beste Datenqualität an allen Touchpoints zu liefern.
2023 © Copyright prodexa GmbH
prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.
prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.
prodexa Cloud “PIM with marketplace features” – download now for free (German version).
prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).
prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).
prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).
prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).
prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).
prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).
prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).
Find out more about prodexa Cloud for your industry in a non-binding and individual product tour.