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Commerce & B2BProduct Information Management

Cross-border e-commerce: why PIM provides the foundation

We highlight the key challenges retailers and manufacturers face when targeting their e-commerce offerings in new markets and explain why a PIM system is the foundation for international expansion.

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Commerce & B2BProduct Information Management

Process optimization between suppliers and retailers using PIM

Manually collecting product data from numerous suppliers and manufacturers can result in very time-consuming and error-prone processes for retailers. We show how retailers can use intelligent supplier onboarding to transfer product data quickly and securely, thereby ensuring scalable workflows.

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Commerce & B2BProduct Information Management

The leading marketplaces and how to sell successfully on them

Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and
B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in
Germany and give you tips on how to market your products successfully on them.

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Product Information Management

Why print is not dead and database publishing is playing an increasing role in
print production

We show why print media continues to be an innovative way to communicate brands in a world where consumers face digital overload – and how companies can maximize the efficiency of their print publications using database publishing.

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Digital Asset ManagementProduct Information ManagementUncategorized

How Digital Asset Management can revolutionize your video marketing

More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?

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Was ist der Return of Experience Werden Sie zum ROX-Star!
Product Experience ManagementProduct Information Management

What is the return of experience?

In addition to ROI (Return of Investment), ROX (Return of Experience) is a metric that should play a big role in e-commerce. Customer experience determines up-selling or cross-selling and also post-purchase reviews. The direct link between customer perception, customer experience and actual behavioral changes is quantified by ROX. The engagement of the employees in the service departments of the companies is also included in the consideration of the ROX. A PIM helps deliver the best quality data across all touchpoints.

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Business NewsProduct Experience ManagementProduct Information Management

Successfully entering the digital transformation with a PIM system 

A Product Information Management System (PIM) makes the digitization of product data much easier and frees up space for other projects. A daring thesis? Yes! We know how it really works and explain in this article how the transformation succeeds.
Digital transformation means, especially for manufacturing companies, the right handling of product information. With a PIM system, workflows are simplified and information is available centrally.

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Commerce & B2BProduct Information ManagementUncategorized

Higher rankings through Product Listing Optimization

We all know that SEO is essential for the success of a product. But Product Listing Optimization (PLO) also makes a significant contribution to the marketing success of a product. It makes it possible to adapt the product content to the algorithm of the various channels in order to achieve sustainably better rankings.

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Commerce & B2BProduct Experience ManagementProduct Information Management

Quick Commerce – the new trend for online commerce

After e-commerce comes Q-commerce. Quick Commerce (Q-Commerce) is all about speed and delivering the best customer experience. And doing so within the shortest possible time. The market is growing rapidly, right now it’s mostly groceries, but pharmaceuticals are the next quick commerce segment.

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prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).

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Find out more about prodexa Cloud for your industry in a non-binding and individual product tour.

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prodexa Cloud im aktuellen Report (2022) von TGOA: Erfahren Sie im aktuellen Report von “The Group of Analysts”, wie prodexa Cloud im Branchenvergleich abschneidet.
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prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.

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prodexa Cloud “PIM with marketplace features” – download now for free (German version).

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prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).

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prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).

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prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).

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prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).

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prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).

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prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).