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"Inspire customers with excellent product data"

Excerpt: Provide your output channels with target group-specific product communication. A PIM system makes this work much easier.

Using enhanced product data for the customer experience

The more a retailer maintains and enhances product data based on the customer’s usage behaviour, the higher the chances of positively influencing a purchase decision. Product communication aimed at specific target groups is gaining importance nowadays as more and more different touchpoints, channels and media need to be addressed. This affects the area of B2B as well as B2C.

Anyone who wants to be successful in this context has to adapt their product data to the changing requirements. One text for every purpose just isn’t enough anymore. Digitalisation and changing usage behaviour require the integration of more media, channels and touchpoints with product communication aimed at specific target groups. Take this into account by orienting your product data management to react to specific customer needs, including specific descriptions, classifications and ranges.

And that’s not all: Enhance your product data. Make use of images, graphics and videos to draw the interest of potential buyers to your services. Expand your sales volume with PIM-based creation of attractive product bundles and increase your revenue by using PIM functions to develop strategic cross-selling offers. In short: Set up your PIM system as a central source for product data with multimedia and cross-media capability – for individual and strategic online and offline publishing at the press of a button.

More articles:

Process optimization between suppliers and retailers using PIM

Manually collecting product data from numerous suppliers and manufacturers can result in very time-consuming and error-prone processes for retailers. We show how retailers can use intelligent supplier onboarding to transfer product data quickly and securely, thereby ensuring scalable workflows.

The leading marketplaces and how to sell successfully on them

Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and
B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in
Germany and give you tips on how to market your products successfully on them.

How Digital Asset Management can revolutionize your video marketing

More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?

Was ist der Return of Experience Werden Sie zum ROX-Star!

What is the return of experience?

In addition to ROI (Return of Investment), ROX (Return of Experience) is a metric that should play a big role in e-commerce. Customer experience determines up-selling or cross-selling and also post-purchase reviews. The direct link between customer perception, customer experience and actual behavioral changes is quantified by ROX. The engagement of the employees in the service departments of the companies is also included in the consideration of the ROX. A PIM helps deliver the best quality data across all touchpoints.

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