We highlight the key challenges retailers and manufacturers face when targeting their e-commerce offerings in new markets and explain why a PIM system is the foundation for international expansion.
In this article we have shown that product information management (PIM) plays an important role especially for growing e-commerce companies. While many companies in this sector have already successfully established their PIM strategy, there are other companies that still have doubts about the benefits of PIM software. We have explained in this post that a PIM system is useful for companies from all sectors and of all sizes on the basis of various problems in daily business.
“PIM is a broad set of processes that ensures an organization has the ability to collect, store and access all information related to their products. PIM provides a central product information system that works as a single interface for all enterprise-wide product based information. The application of PIM is evident in e-commerce business processes, where one product may be globally available to one or more stores. Vendors often use PIM techniques in a single database application to store product portfolio information – such as images, data sheets and videos – that are shared and accessible by third party retailers or business partners.”
Source: Techopedia Dictionary, 2022
Even small companies that market just a few products benefit from a PIM system as they no longer have to spend time managing their product information manually in confusing Excel spreadsheets. This is especially helpful when the product portfolio is constantly growing and the product information is compiled from many different sources and suppliers. A PIM system is also advantageous when companies focus on an omnichannel strategy and need to ensure consistent product communication across numerous touchpoints. The following questions should encourage you to question the benefits of PIM for your own company:
If you can answer “yes” to most of the questions above, your company will benefit from a PIM system – no matter which industry it is in.
A PIM system is one of the most important tools for retailers and manufacturers in multi-channel marketing and sales. It makes the process of information enrichment easier and smoother. Teams and external stakeholders manage product-related information in one central location, regardless of their location. From there, they have an overview of all published and shared product information. Changes and updates can also be transparently tracked in a detailed history. This is why the PIM system is often referred to as the “single source of truth”. At the same time, clear dashboards provide important information on the use of the individual data. For example, valuable insights can be gained regarding which product descriptions and digital assets provide real added value for the customer in the purchase decision process.
PIM systems not only improve data quality and thus the customer experience. They also increase efficiency by accelerating the speed of recurring processes through workflow automation. Especially for companies with international markets and increasing brand touchpoints and channels, a PIM system scales with the number of products.
Below you will find some KPIs that exemplify how companies can use PIM to increase their efficiency and thus further expand their competitive advantage:
Source: Data-Talks, „How PIM & MDM Boosts eCommerce KPIs”, 2020
PIM systems help companies automate and accelerate the entire marketing process of their products, improving productivity across departments (marketing, sales, product management). By standardising complex workflows, efficiency in the company is increased in the long term and at the same time more resources are available for new projects.
Find out in a non-binding online demo how you can use prodexa Cloud to better connect your products, customers, suppliers, employees and locations to generate additional competitive advantages. Our experts will be happy to demonstrate the benefits of prodexa Cloud for your industry based on practical use cases with a similar requirement profile.
Manually collecting product data from numerous suppliers and manufacturers can result in very time-consuming and error-prone processes for retailers. We show how retailers can use intelligent supplier onboarding to transfer product data quickly and securely, thereby ensuring scalable workflows.
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In addition to ROI (Return of Investment), ROX (Return of Experience) is a metric that should play a big role in e-commerce. Customer experience determines up-selling or cross-selling and also post-purchase reviews. The direct link between customer perception, customer experience and actual behavioral changes is quantified by ROX. The engagement of the employees in the service departments of the companies is also included in the consideration of the ROX. A PIM helps deliver the best quality data across all touchpoints.
Find out more about prodexa Cloud for your industry in a non-binding and individual product tour.
prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).
prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.
prodexa Cloud “PIM with marketplace features” – download now for free (German version).
prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).
prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).
prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).
prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).
prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).
prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).