September 22, 2022

The leading marketplaces and how to sell successfully on them

Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in Germany and give you tips on how to market your products successfully on them.
September 15, 2022

Why print is not dead and database publishing is playing an increasing role in
print production

We show why print media continues to be an innovative way to communicate brands in a world where consumers face digital overload - and how companies can maximize the efficiency of their print publications using database publishing.
September 8, 2022

How Digital Asset Management can revolutionize your video marketing

More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?
September 1, 2022

What is the return of experience?

In addition to ROI (Return of Investment), ROX (Return of Experience) is a metric that should play a big role in e-commerce. Customer experience determines up-selling or cross-selling and also post-purchase reviews. The direct link between customer perception, customer experience and actual behavioral changes is quantified by ROX. The engagement of the employees in the service departments of the companies is also included in the consideration of the ROX. A PIM helps deliver the best quality data across all touchpoints.
August 24, 2022

Successfully entering the digital transformation with a PIM system 

A Product Information Management System (PIM) makes the digitization of product data much easier and frees up space for other projects. A daring thesis? Yes! We know how it really works and explain in this article how the transformation succeeds. Digital transformation means, especially for manufacturing companies, the right handling of product information. With a PIM system, workflows are simplified and information is available centrally.
August 17, 2022

Higher rankings through Product Listing Optimization

We all know that SEO is essential for the success of a product. But Product Listing Optimization (PLO) also makes a significant contribution to the marketing success of a product. It makes it possible to adapt the product content to the algorithm of the various channels in order to achieve sustainably better rankings.
August 11, 2022

Quick Commerce – the new trend for online commerce

After e-commerce comes Q-commerce. Quick Commerce (Q-Commerce) is all about speed and delivering the best customer experience. And doing so within the shortest possible time. The market is growing rapidly, right now it's mostly groceries, but pharmaceuticals are the next quick commerce segment.
August 4, 2022

PIM as a core element in product content lifecycle management

Managing product data efficiently and outputting them in a way that meets the common requirements of the individual marketing and sales channels is becoming an ever greater challenge for retailers and manufacturers. We show how you can understand and master the complex product content lifecycles using modern PIM software.
July 28, 2022

Added values instead of features – The advantages of product experience management

Product descriptions must be convincing! If the haptics, the environment and the real shopping experience are missing, it is even more important to create digital product experiences to be different from the competition. A holistic customer experience inspires customers and converts them into fans of the brand. With a Product Information Management (PIM) system, the implementation is fool-proof.
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prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).

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prodexa Cloud im aktuellen Report (2022) von TGOA: Erfahren Sie im aktuellen Report von “The Group of Analysts”, wie prodexa Cloud im Branchenvergleich abschneidet.
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prodexa Cloud “PIM with marketplace features” – download now for free (German version).

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prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).

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prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).

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prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).

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prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).

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prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).

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prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).