February 27, 2023

ETIM 9.0 has been released – what should be considered?

Since December 2022 there is a new update to ETIM 9.0. Almost 5000 change requests submitted from 20 countries have been processed, 200 new classifications are included in the new version.

October 11, 2022

Cross-border e-commerce: why PIM provides the foundation

We highlight the key challenges retailers and manufacturers face when targeting their e-commerce offerings in new markets and explain why a PIM system is the foundation for international expansion.

September 22, 2022

The leading marketplaces and how to sell successfully on them

Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in Germany and give you tips on how to market your products successfully on them.

September 8, 2022

How Digital Asset Management can revolutionize your video marketing

More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?

August 24, 2022

Successfully entering the digital transformation with a PIM system

A Product Information Management System (PIM) makes the digitization of product data much easier and frees up space for other projects. A daring thesis? Yes! We know how it really works and explain in this article how the transformation succeeds. Digital transformation means, especially for manufacturing companies, the right handling of product information. With a PIM system, workflows are simplified and information is available centrally.

August 17, 2022

Higher rankings through Product Listing Optimization

We all know that SEO is essential for the success of a product. But Product Listing Optimization (PLO) also makes a significant contribution to the marketing success of a product. It makes it possible to adapt the product content to the algorithm of the various channels in order to achieve sustainably better rankings.

August 11, 2022

Quick Commerce – the new trend for online commerce

After e-commerce comes Q-commerce. Quick Commerce (Q-Commerce) is all about speed and delivering the best customer experience. And doing so within the shortest possible time. The market is growing rapidly, right now it's mostly groceries, but pharmaceuticals are the next quick commerce segment.

July 28, 2022

Added values instead of features – The advantages of product experience management

Product descriptions must be convincing! If the haptics, the environment and the real shopping experience are missing, it is even more important to create digital product experiences to be different from the competition. A holistic customer experience inspires customers and converts them into fans of the brand. With a Product Information Management (PIM) system, the implementation is fool-proof.

July 21, 2022

5 tips for optimized data and inventory management

Learn how a PIM system helps ensure cross-channel order and inventory management to keep even complex multichannel eCommerce simple and clear.

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ETIM 9.0 has been released – what should be considered?

Cross-border e-commerce: why PIM provides the foundation

The leading marketplaces and how to sell successfully on them

How Digital Asset Management can revolutionize your video marketing

Successfully entering the digital transformation with a PIM system

Higher rankings through Product Listing Optimization

Quick Commerce – the new trend for online commerce

Added values instead of features – The advantages of product experience management

5 tips for optimized data and inventory management

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