News & Blog

"Putting an end to data silos"

Excerpt: Imagine having a central source of truth that stores all of your data in a one place that is accessible by the employees. PIM is shining with its best feature that makes all companies attract itself which saves them from getting lost in data silos. your team members can edit and share your product information from one central source, with PIM possibilities are even more.

Central product data management:

Product data can often be found in a variety of different systems. Development, marketing, sales, logistics: each department stores its data in a different location. The spectrum ranges from development systems to ERP and CRM all the way to digital asset management for handling images and other multimedia assets.

Establishing order here is the order of the day. It’s about time to centralise all your product data. What you need is a central platform for shared use to manage your data effectively and economically, allowing enhancement for specific target groups and needs-based provision for a variety of online and office purposes.

A central system for your product data is the only way to ensure that employees who require access to product-related information can obtain it smoothly. A central system for the storage, maintenance and provision of product data is also a key prerequisite for the high data quality your company needs to handle increasingly short product lifecycles and a growing number of sales channels.

Where is your product data located? It is important to obtain a clear picture of the systems and locations within your company where relevant data are stored and managed. In many cases, this kind of stocktaking can deliver surprising results: specifically, the complex image of a landscape with numerous data islands and silos. The problems that arise as a result are well-known, but they are far from resolved.

That’s why you should consider the damage that data silos cause in marketing and sales: Scattered product data requires a great deal of effort to maintain and unify. It is hard to check and ensure data quality and data updates if the data are kept in various systems, formats and different locations. The time to market is drastically slowed, since the latest version of the product data is not available everywhere at all times: instead, it must first be collected, reviewed and prepared. Operating multiple different systems is also expensive and time-consuming.

Relying on a central PIM system instead of decentralised islands and silos is a more efficient way towards a better future. Define clear responsibilities for the supply, creation and provision of product data. Use integrated work flow management for fluid processes, e.g. for change management. Ensure transparency across all product versions. Enable automated monitoring and updates of your product information according to rules that you define. Shorten product introduction times by establishing a central source for all media and translation processes.

It is also important for your PIM system to have extensive integration options, whether using APIs or other interfaces to connect with other systems. For example, as a retailer it can be important for your PIM system to have integrated supplier and catalogue management.

More articles:

Optimizing marketing and sales in the tool industry with PIM

In the age of omnichannel commerce, manufacturers and retailers from the technical environment are also actively using PIM systems to centralize product information and meet the specific requirements of the individual sales and communication channels. This is partly due to the fact that buyers in the B2B sector also expect a shopping experience that meets the requirements of the B2C sector.

Kreatives Team bespricht im modernen Office die Unternehmensstrategie

Generating competitive advantages with PIM

We present typical issues from daily business in digital marketing, sales and product management that question the benefits of a PIM system. At the same time, an excerpt of independent KPIs is intended to illustrate how companies from different industries use PIM to increase their efficiency and further expand their competitive advantages.

At what point do companies need a PIM system?

The number of sales and communication channels that need to be served with ever greater amounts of product information is increasing with the rise of digitalisation. The general conditions in omnichannel commerce are the same for smaller companies as for large ones. Therefore, a PIM system is not primarily aimed at the size of a company.

Menschen sitzen im Büro an Ihren PCs.

PIM simply explained

Product Information Management (PIM) is becoming an increasingly important discipline for managers from marketing, sales and technical product management due to increasing digitalisation and the merging of different brand contact points. We show what is behind the term “PIM” and what advantages PIM software brings to companies.

New location of prodexa GmbH

The larger location offers the growing team new opportunities to develop. In addition to the modern premises, the infrastructure also provides further advantages.

prodexa Cloud Multichannel Marketing

Omnichannel-box for retailers

prodexa Cloud and the omnichannel box from infolox: In an age where consumers have growing demands about how products are presented and ordered, out-of-the-box solutions that

This site is registered on wpml.org as a development site.