News & Blog

"Putting an end to data silos"

Excerpt: Imagine having a central source of truth that stores all of your data in a one place that is accessible by the employees. PIM is shining with its best feature that makes all companies attract itself which saves them from getting lost in data silos. your team members can edit and share your product information from one central source, with PIM possibilities are even more.

Central product data management

Product data can often be found in a variety of different systems. Development, marketing, sales, logistics: each department stores its data in a different location. The spectrum ranges from development systems to ERP and CRM all the way to digital asset management for handling images and other multimedia assets.

Establishing order here is the order of the day. It’s about time to centralise all your product data. What you need is a central platform for shared use to manage your data effectively and economically, allowing enhancement for specific target groups and needs-based provision for a variety of online and office purposes.

A central system for your product data is the only way to ensure that employees who require access to product-related information can obtain it smoothly. A central system for the storage, maintenance and provision of product data is also a key prerequisite for the high data quality your company needs to handle increasingly short product lifecycles and a growing number of sales channels.

Where is your product data located? It is important to obtain a clear picture of the systems and locations within your company where relevant data are stored and managed. In many cases, this kind of stocktaking can deliver surprising results: specifically, the complex image of a landscape with numerous data islands and silos. The problems that arise as a result are well-known, but they are far from resolved.

That’s why you should consider the damage that data silos cause in marketing and sales: Scattered product data requires a great deal of effort to maintain and unify. It is hard to check and ensure data quality and data updates if the data are kept in various systems, formats and different locations. The time to market is drastically slowed, since the latest version of the product data is not available everywhere at all times: instead, it must first be collected, reviewed and prepared. Operating multiple different systems is also expensive and time-consuming.

Relying on a central PIM system instead of decentralised islands and silos is a more efficient way towards a better future. Define clear responsibilities for the supply, creation and provision of product data. Use integrated work flow management for fluid processes, e.g. for change management. Ensure transparency across all product versions. Enable automated monitoring and updates of your product information according to rules that you define. Shorten product introduction times by establishing a central source for all media and translation processes.

It is also important for your PIM system to have extensive integration options, whether using APIs or other interfaces to connect with other systems. For example, as a retailer it can be important for your PIM system to have integrated supplier and catalogue management.

More articles:

Process optimization between suppliers and retailers using PIM

Manually collecting product data from numerous suppliers and manufacturers can result in very time-consuming and error-prone processes for retailers. We show how retailers can use intelligent supplier onboarding to transfer product data quickly and securely, thereby ensuring scalable workflows.

The leading marketplaces and how to sell successfully on them

Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and
B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in
Germany and give you tips on how to market your products successfully on them.

How Digital Asset Management can revolutionize your video marketing

More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?

Was ist der Return of Experience Werden Sie zum ROX-Star!

What is the return of experience?

In addition to ROI (Return of Investment), ROX (Return of Experience) is a metric that should play a big role in e-commerce. Customer experience determines up-selling or cross-selling and also post-purchase reviews. The direct link between customer perception, customer experience and actual behavioral changes is quantified by ROX. The engagement of the employees in the service departments of the companies is also included in the consideration of the ROX. A PIM helps deliver the best quality data across all touchpoints.

Download Whitepaper

prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).

Experience the benefits live

Find out more about prodexa Cloud for your industry in a non-binding and individual product tour.

GRATIS DOWNLOAD
prodexa Cloud im aktuellen Report (2022) von TGOA: Erfahren Sie im aktuellen Report von “The Group of Analysts”, wie prodexa Cloud im Branchenvergleich abschneidet.
Download Report

prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.

Download Whitepaper

prodexa Cloud “PIM with marketplace features” – download now for free (German version).

Download Whitepaper

prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).