prodexa Cloud for the construction materials, sanitary and HVAC sector

Pools heterogeneous product data in a central system and ensures smooth product data distribution.

prodexa Cloud bei der Baustoffe und SHK Branche

Special industry requirements

In order to master the process of digitalisation, it is necessary to have a central yet flexible system that maintains product information with sometimes highly complex item structures and relationships in an updated, complete and appealing form. Manufacturers, wholesalers and specialist retailers on site require relevant, exact and detailed information at all times concerning thousands of products across different countries and currencies. At the same time, requirements must be considered such as data processing and classification in accordance with the ETIM standard, particularly in the HVAC sector.

prodexa Cloud für die SHK-Branche

Benefits for the construction materials, sanitary and HVAC sector

Taking into account industry standards and portals

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  • Compliance with international classification guidelines (e.g. ETIM, eCl@ss, profiC@lss) and file formats (e.g. DATANORM, GEAB)
  • Efficient integration of industry portals (e.g. ARGE for the DACH region) and data pools (e.g. Synomax for Europe)
  • Seamless integration of software that is used by construction companies and architects

Meaningful product information

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  • Flexible import of different supplier data using mapping editor
  • Enhanced data quality thanks to automated validation rules
  • Country-specific or customer-specific range generation
  • Secured price comparison with supplier contracts


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  • Time-saving translation and terminology management
  • Linking with additional media such as CAD files, manuals, safety data sheets, etc.
  • Consistent data using integrated release processes

Efficient product communication

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  • Functions for product sets, spare parts and accessories for more cross-selling and up-selling
  • All distribution channels and materials such as online shop, marketplace, print catalogue, brochure and data sheet can be used at any time
  • Price lists can be generated in a highly automated process, which saves a great deal of time

prodexa Cloud by the numbers

more conversions
1 %
more cross- & up-selling
reduction in time & costs
customer experience

Functions for the construction materials, sanitary and HVAC sector

  • Easy import of product data from existing data sources such as ERP, merchandise management or manufacturer portals using formats such as Excel lists, CSV, JSON and XML
  • Convenient aggregation of information from different sources, e.g. item numbers and product descriptions from the ERP system and prices from Excel lists
  • All product information in a single web-based system
  • Easy allocation of imported product data based on ETIM categories (classes, parameters, characteristics, etc.)
  • Clear overview display of ETIM classes in tree structures for easy and fast classification
  • Summary of product variants to a main product so that the descriptions, photos, drawings, parameters, etc. only need to be defined once for all variants
  • With functions for mass data processing, corrections and additions can be carried out quickly
  • Integrated translation and terminology management
  • Integrated Digital Asset Management with prodexa Cloud DAM to control product-related media
  • Support of any file formats (e.g. JPG, TIFF, EPS, GIF, PNG, BMP, AVI, MPEG, PDF, SVG, DOC, XLS, PPT etc.)
  • Automatic conversions (format, colour space, image sizes etc.)
  • Automatic data reviews to ensure a high level of data quality (e.g. proper use of mandatory fields, data types, ETIM parameters)
  • Visualization of process flows and results in intuitive dashboards (e.g. display of which products still have no ETIM category)
  • Integrated release/validation workflows
  • Automatic export of complete or selected product data in many formats, e.g. ETIM, BMEcat, Arge, GEAB, DATANORM or Excel
  • Generation of comprehensive or personalised catalogues with little effort
  • Connection to fully automated printers or release to DTP programmes (InDesign, QuarkXpress etc.)
Whitepaper - Baustoffe und SHK
prodexa Cloud
for the construction materials, sanitary and HVAC sector

Pools heterogeneous product data in a central system and ensures smooth product data distribution – learn more now in the latest white paper (German version).

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