Audi AG

prodexa Cloud with Audi AG

With its brands Audi and Lamborghini, the Audi Group has been one of the most successful automobile manufacturers in the premium and super sports car segment for a long time now. Since 2012, motorcycles from the established Italian brand Ducati have rounded out the portfolio. Audi produces vehicles at twelve locations and operates in more than 100 markets. In 2015, Audi supplied 2,024,881 cars.

More information: www.audi.de

A steering wheel by any other name

With a new system for product data maintenance, Audi AG is relying on the latest technology in the area of accessories. prodexa Cloud PIM with an installed work flow engine is currently the central product data hub for global operation. This assists with internal work flows and also offers retailers and end customers the right data at the right time and place.

Managing very large volumes of product data

Processing time was drastically reduced in the phase of product data collection by introducing the specific role system. The entry and maintenance of data is accomplished with automated rule-based checks and the data release work flow. Even very large quantities of product data information can be reliably managed and forwarded to SAP or other ERP systems to ensure that current information is always accurate in these systems as well. Of course, the standard formats for the automotive industry are supported such as TecDoc. In addition, the usability of a product is automatically adapted to new developments over the entire lifecycle.

Access all combinations quickly and easily at the press of a button

To fulfil all requirements, the PIM system displays the items in detail in the form of a clear tree hierarchy. It also includes multiple allocations of spare parts to different vehicle models along with compatibility information. Using prodexa Cloud DAM (Digital Asset Manager), the product images are reviewed, managed and allocated in prodexa Cloud PIM. Reviewed data can reduce incorrect orders. With consolidated data quality, error rates during further processing can be reduced Order processes now involve significantly fewer complaints and returns.

The challenge and the solution

  • Transferring existing data to various systems with different formats
  • Display multiple allocations and combinations of products
  • Include country-specific particularities
  • Work flow engine with tiered authorisation management for monitoring and control of data collection and maintenance
  • Data exchange with the ERP system for continuously updated sales-related data
Download Whitepaper

prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).

Experience the benefits live

Find out more about prodexa Cloud for your industry in a non-binding and individual product tour.

GRATIS DOWNLOAD
prodexa Cloud im aktuellen Report (2022) von TGOA: Erfahren Sie im aktuellen Report von “The Group of Analysts”, wie prodexa Cloud im Branchenvergleich abschneidet.
Download Report

prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.

Download Whitepaper

prodexa Cloud “PIM with marketplace features” – download now for free (German version).

Download Whitepaper

prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).