Product Information Management is used as a software solution for the central storage, management and distribution of product data. The successful integration of a PIM solution is therefore also useful for small and medium-sized enterprises that pursue an omnichannel strategy and market their products via websites, online stores, marketplaces, and at the physical point of sale. In this context, PIM systems are also beneficial for retailers who need to manage product data from different suppliers and merchants and synchronize it in the right format for the different output channels.
For a long time, many small and medium-sized companies could not afford the “luxury” of a PIM solution. In addition to the higher costs of acquiring such a software solution, the integration into the existing IT infrastructure also took a lot of time.
„MarketsandMarkets estimates the global PIM market size is expected to grow from USD 9.0 billion in 2020 to USD 16.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 12.2% the forecast period. The major factors driving the growth of the PIM industry include rising demand for PIM solution from flourishing eCommerce industry and increasing need to offering enhanced customer services.“
In today’s digital age, characterized by numerous digital customer touchpoints, even small manufacturers and retailers carry thousands of items in their assortment, which can hardly be managed manually. The good news is that the booming market for digital solutions enables companies of all sizes and in all industries to benefit from the advantages of a PIM system, which can sustainably optimize all disciplines in omnichannel commerce:
From the start of this decade, there are around 2.1 billion global digital buyers and the trend continues to be going sturdy in 2022.
Small and medium-sized companies make their investments for their own online business wisely. Developments in the market show that PIM is becoming essential for forward-looking and competitive companies that want to increase their sales. However, making a decision on which PIM system meets all relevant criteria and fits the dynamics of one’s own company remains a challenge. With prodexa cloud PIM, even SMEs are able to create engaging product experiences for their buyers and achieve ambitious business goals.
Feel free to learn more about the benefits prodexa Cloud can bring to your industry and business model in a free, non-binding online demo.
Small and medium-sized companies make their investments for their own online business wisely. Developments in the market show that PIM is becoming essential for forward-looking and competitive companies that want to increase their sales. However, making a decision on which PIM system meets all relevant criteria and fits the dynamics of one’s own company remains a challenge. With prodexa cloud PIM, even SMEs are able to create engaging product experiences for their buyers and achieve ambitious business goals.
Feel free to learn more about the benefits prodexa Cloud can bring to your industry and business model in a free, non-binding online demo.
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In addition to ROI (Return of Investment), ROX (Return of Experience) is a metric that should play a big role in e-commerce. Customer experience determines up-selling or cross-selling and also post-purchase reviews. The direct link between customer perception, customer experience and actual behavioral changes is quantified by ROX. The engagement of the employees in the service departments of the companies is also included in the consideration of the ROX. A PIM helps deliver the best quality data across all touchpoints.
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