News & Blog

"PIM for SME – what needs to be considered?"

Excerpt: Professional omnichannel commerce is no longer a discipline that exclusively affects large companies and corporations. The booming market of digital solution providers also opens the doors to contemporary product data management for small and medium-sized enterprises. We will show why a PIM system is also beneficial for SMEs and what they should look out for when selecting a PIM system.

Product Information Management is used as a software solution for the central storage, management and distribution of product data. The successful integration of a PIM solution is therefore also useful for small and medium-sized enterprises that pursue an omnichannel strategy and market their products via websites, online stores, marketplaces, and at the physical point of sale. In this context, PIM systems are also beneficial for retailers who need to manage product data from different suppliers and merchants and synchronize it in the right format for the different output channels.

How does PIM support small and medium-sized enterprises?

For a long time, many small and medium-sized companies could not afford the “luxury” of a PIM solution. In addition to the higher costs of acquiring such a software solution, the integration into the existing IT infrastructure also took a lot of time.

„MarketsandMarkets estimates the global PIM market size is expected to grow from USD 9.0 billion in 2020 to USD 16.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 12.2% the forecast period. The major factors driving the growth of the PIM industry include rising demand for PIM solution from flourishing eCommerce industry and increasing need to offering enhanced customer services.“

Source: MarketsAndMarkets, Global Forecast for PIM, 2021

In today’s digital age, characterized by numerous digital customer touchpoints, even small manufacturers and retailers carry thousands of items in their assortment, which can hardly be managed manually. The good news is that the booming market for digital solutions enables companies of all sizes and in all industries to benefit from the advantages of a PIM system, which can sustainably optimize all disciplines in omnichannel commerce:

  • Centralized product information
  • Optimal output of high-quality product information across multiple channels
  • Uniform exchange of information with suppliers, retailers and other stakeholders
  • More efficient workflows and increased productivity for teams throughout the entire supply chain

What should be considered when selecting your PIM software?

From the start of this decade, there are around 2.1 billion global digital buyers and the trend continues to be going sturdy in 2022.

Source: Statista, Number of Digital Buyers Worldwide, 2021

Small and medium-sized companies make their investments for their own online business wisely. Developments in the market show that PIM is becoming essential for forward-looking and competitive companies that want to increase their sales. However, making a decision on which PIM system meets all relevant criteria and fits the dynamics of one’s own company remains a challenge. With prodexa cloud PIM, even SMEs are able to create engaging product experiences for their buyers and achieve ambitious business goals. 

Feel free to learn more about the benefits prodexa Cloud can bring to your industry and business model in a free, non-binding online demo.

Conclusion

 Small and medium-sized companies make their investments for their own online business wisely. Developments in the market show that PIM is becoming essential for forward-looking and competitive companies that want to increase their sales. However, making a decision on which PIM system meets all relevant criteria and fits the dynamics of one’s own company remains a challenge. With prodexa cloud PIM, even SMEs are able to create engaging product experiences for their buyers and achieve ambitious business goals. 

Feel free to learn more about the benefits prodexa Cloud can bring to your industry and business model in a free, non-binding online demo.

More articles:

Omnichannel Commerce

PIM as a core element in product content lifecycle management

Managing product data efficiently and outputting them in a way that meets the common requirements of the individual marketing and sales channels is becoming an ever greater challenge for retailers and manufacturers. We show how you can understand and master the complex product content lifecycles using modern PIM software.

Mehrwert statt Merkmal

Added values instead of features – The advantages of product experience management

Product descriptions must be convincing! If the haptics, the environment and the real shopping experience are missing, it is even more important to create digital product experiences to be different from the competition. A holistic customer experience inspires customers and converts them into fans of the brand. With a Product Information Management (PIM) system, the implementation is fool-proof.

Digitization in the aftermarket

Automotive and Aftermarket Product data is a very complex subject. Vehicle data formats such as TecDoc need to be managed, and competition between the OEM and IAM markets is gaining in importance. Information on driving access applications and competition references requires transparency. The special requirements of the industry represent a major challenge, which can be managed wonderfully with a PIM system.

ERP

PIM as a meaningful addition to ERP systems

ERP systems have always been among the indispensable tools for companies in industry and commerce. But even these systems are increasingly reaching their limits, especially in the area of data management. This is exactly where PIM software comes in and equips companies for the new digital challenges of the market.

Experience the benefits live

Find out more about prodexa Cloud for your industry in a non-binding and individual product tour.

Download Whitepaper

prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).

Download Whitepaper

prodexa Cloud “PIM with marketplace features” – download now for free (German version).

Download Whitepaper

prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).