News & Blog

"PIM for SME – what needs to be considered?"

Excerpt: Professional omnichannel commerce is no longer a discipline that exclusively affects large companies and corporations. The booming market of digital solution providers also opens the doors to contemporary product data management for small and medium-sized enterprises. We will show why a PIM system is also beneficial for SMEs and what they should look out for when selecting a PIM system.

Product Information Management is used as a software solution for the central storage, management and distribution of product data. The successful integration of a PIM solution is therefore also useful for small and medium-sized enterprises that pursue an omnichannel strategy and market their products via websites, online stores, marketplaces, and at the physical point of sale. In this context, PIM systems are also beneficial for retailers who need to manage product data from different suppliers and merchants and synchronize it in the right format for the different output channels.

How does PIM support small and medium-sized enterprises?

For a long time, many small and medium-sized companies could not afford the “luxury” of a PIM solution. In addition to the higher costs of acquiring such a software solution, the integration into the existing IT infrastructure also took a lot of time.

„MarketsandMarkets estimates the global PIM market size is expected to grow from USD 9.0 billion in 2020 to USD 16.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 12.2% the forecast period. The major factors driving the growth of the PIM industry include rising demand for PIM solution from flourishing eCommerce industry and increasing need to offering enhanced customer services.“

Source: MarketsAndMarkets, Global Forecast for PIM, 2021

In today’s digital age, characterized by numerous digital customer touchpoints, even small manufacturers and retailers carry thousands of items in their assortment, which can hardly be managed manually. The good news is that the booming market for digital solutions enables companies of all sizes and in all industries to benefit from the advantages of a PIM system, which can sustainably optimize all disciplines in omnichannel commerce:

  • Centralized product information
  • Optimal output of high-quality product information across multiple channels
  • Uniform exchange of information with suppliers, retailers and other stakeholders
  • More efficient workflows and increased productivity for teams throughout the entire supply chain

What should be considered when selecting your PIM software?

From the start of this decade, there are around 2.1 billion global digital buyers and the trend continues to be going sturdy in 2022.

Source: Statista, Number of Digital Buyers Worldwide, 2021

Small and medium-sized companies make their investments for their own online business wisely. Developments in the market show that PIM is becoming essential for forward-looking and competitive companies that want to increase their sales. However, making a decision on which PIM system meets all relevant criteria and fits the dynamics of one’s own company remains a challenge. With prodexa cloud PIM, even SMEs are able to create engaging product experiences for their buyers and achieve ambitious business goals. 

Feel free to learn more about the benefits prodexa Cloud can bring to your industry and business model in a free, non-binding online demo.

Conclusion

 Small and medium-sized companies make their investments for their own online business wisely. Developments in the market show that PIM is becoming essential for forward-looking and competitive companies that want to increase their sales. However, making a decision on which PIM system meets all relevant criteria and fits the dynamics of one’s own company remains a challenge. With prodexa cloud PIM, even SMEs are able to create engaging product experiences for their buyers and achieve ambitious business goals. 

Feel free to learn more about the benefits prodexa Cloud can bring to your industry and business model in a free, non-binding online demo.

More articles:

Process optimization between suppliers and retailers using PIM

Manually collecting product data from numerous suppliers and manufacturers can result in very time-consuming and error-prone processes for retailers. We show how retailers can use intelligent supplier onboarding to transfer product data quickly and securely, thereby ensuring scalable workflows.

The leading marketplaces and how to sell successfully on them

Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and
B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in
Germany and give you tips on how to market your products successfully on them.

How Digital Asset Management can revolutionize your video marketing

More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?

Was ist der Return of Experience Werden Sie zum ROX-Star!

What is the return of experience?

In addition to ROI (Return of Investment), ROX (Return of Experience) is a metric that should play a big role in e-commerce. Customer experience determines up-selling or cross-selling and also post-purchase reviews. The direct link between customer perception, customer experience and actual behavioral changes is quantified by ROX. The engagement of the employees in the service departments of the companies is also included in the consideration of the ROX. A PIM helps deliver the best quality data across all touchpoints.

Experience the benefits live

Find out more about prodexa Cloud for your industry in a non-binding and individual product tour.

Download Whitepaper

prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).

GRATIS DOWNLOAD
prodexa Cloud im aktuellen Report (2022) von TGOA: Erfahren Sie im aktuellen Report von “The Group of Analysts”, wie prodexa Cloud im Branchenvergleich abschneidet.
Download Report

prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.

Download Whitepaper

prodexa Cloud “PIM with marketplace features” – download now for free (German version).

Download Whitepaper

prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).