October 11, 2022

Cross-border e-commerce: why PIM provides the foundation

We highlight the key challenges retailers and manufacturers face when targeting their e-commerce offerings in new markets and explain why a PIM system is the foundation for international expansion.

September 29, 2022

Process optimization between suppliers and retailers using PIM

Manually collecting product data from numerous suppliers and manufacturers can result in very time-consuming and error-prone processes for retailers. We show how retailers can use intelligent supplier onboarding to transfer product data quickly and securely, thereby ensuring scalable workflows.

September 22, 2022

The leading marketplaces and how to sell successfully on them

Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in Germany and give you tips on how to market your products successfully on them.

September 15, 2022

Warum Print nicht tot ist und Database Publishing in der Print-Produktion eine
zunehmende Rolle einnimmt

Wir zeigen auf, weshalb Printmedien in einer Welt, in der Verbraucher mit digitaler Überflutung konfrontiert sind, weiterhin innovative Wege für die Markenkommunikation darstellen - und wie Unternehmen Ihre Print-Publikationen mittels Database Publishing maximal effizient gestalten.

September 8, 2022

How Digital Asset Management can revolutionize your video marketing

More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?

September 1, 2022

Was ist der Return of Experience? Werden Sie zum ROX-Star!

Neben dem ROI (Return of Investment), ist der ROX (Return of Experience) eine Kennzahl, die im E-Commerce eine große Rolle spielen sollte. Die Customer Experience entscheidet über Up- oder Cross-Selling und auch über die Bewertungen nach dem Kauf. Die direkte Verknüpfung zwischen der Kundenwahrnehmung, dem Kundenerlebnis und den tatsächlichen Verhaltensänderungen wird durch den ROX quantifiziert. Das Engagement der Mitarbeiter in den Serviceabteilungen der Unternehmen fließt ebenso in die Betrachtung des ROX ein. Ein PIM hilft dabei, die beste Datenqualität an allen Touchpoints zu liefern.

August 24, 2022

Successfully entering the digital transformation with a PIM system

A Product Information Management System (PIM) makes the digitization of product data much easier and frees up space for other projects. A daring thesis? Yes! We know how it really works and explain in this article how the transformation succeeds. Digital transformation means, especially for manufacturing companies, the right handling of product information. With a PIM system, workflows are simplified and information is available centrally.

August 17, 2022

Higher rankings through Product Listing Optimization

We all know that SEO is essential for the success of a product. But Product Listing Optimization (PLO) also makes a significant contribution to the marketing success of a product. It makes it possible to adapt the product content to the algorithm of the various channels in order to achieve sustainably better rankings.

August 11, 2022

Quick Commerce – the new trend for online commerce

After e-commerce comes Q-commerce. Quick Commerce (Q-Commerce) is all about speed and delivering the best customer experience. And doing so within the shortest possible time. The market is growing rapidly, right now it's mostly groceries, but pharmaceuticals are the next quick commerce segment.

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Cross-border e-commerce: why PIM provides the foundation

Process optimization between suppliers and retailers using PIM

The leading marketplaces and how to sell successfully on them

Warum Print nicht tot ist und Database Publishing in der Print-Produktion eine
zunehmende Rolle einnimmt

How Digital Asset Management can revolutionize your video marketing

Was ist der Return of Experience? Werden Sie zum ROX-Star!

Successfully entering the digital transformation with a PIM system

Higher rankings through Product Listing Optimization

Quick Commerce – the new trend for online commerce

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