News & Blog

"Quick Commerce – the new trend for online commerce"

Excerpt: After e-commerce comes Q-commerce. Quick Commerce (Q-Commerce) is all about speed and delivering the best customer experience. And doing so within the shortest possible time. The market is growing rapidly, right now it's mostly groceries, but pharmaceuticals are the next quick commerce segment.

After e-commerce comes Q-commerce – a trend that is growing in popularity. Q-commerce means quick commerce, the rapid delivery of goods, ideally on the same day as the order is placed. And this although price is still one of the most important criteria for consumers when shopping online. This is followed by delivery speed, for which customers are quite prepared to pay more.

Premium delivery services are increasingly in demand

A study by Capterra has found that 60% of consumers say that the delivery service is important when evaluating a retailer. Especially when it comes to groceries and medicines, they want a same-day delivery.

For direct food orders, as many as 92% expect delivery within one hour. To score points with customers and leave the competition behind, fast delivery is an advantage for which consumers are also happy to pay a premium. 

 

These are the key findings:

  • 46% of respondents would like to have a shorter delivery time for their products, but only 30% to 40% are ready to pay a premium for prompt delivery.
  •  
  • A quarter of online users expect their groceries within an hour
  • Since the pandemic, 17% expect to pay less for delivery of their order
  • 45% already use meal delivery, with 92% of them expecting their order in less than an hour
  • 26% order food online from time to time in Germany, compared to just 16% before the pandemic.

"The success of these new forms of collaboration relies on strong territorial roots and a responsive community that allows retailers to deliver to their customers in less than two hours from their stores, especially in rural areas"

Q-Commerce - a new trend

Q-Commerce combines the benefits of traditional e-commerce with speedy delivery. The clear majority (81%) nevertheless continue to shop at their favorite online store, even if it does not offer same-day delivery.

As the biggest problems with delivery, 42% of online shoppers cite high shipping fees and 21% delivery delays. These are the problems retailers should address first. An automated interface from the online store to the ERP system can be helpful in providing logistics with information quickly. 

Scalability ensures growth

Market changes demand ever greater dynamism, especially in e-commerce. Flexibility and fast time-to-market are the challenges of this time. This applies to the speed of delivery, but also to product information, which is received by thousands of retailers, plus from different manufacturers. This information has to be prepared for various output channels. This is where a Product Information Management (PIM) system comes into play. It is therefore extremely important to select a PIM system that is scalable and can keep pace with market changes and data growth in the coming years.

One can be curious about the development, next to food deliveries, medicines are the next segment to be conquered. Pharmacies are relying on their own messenger services.

 

Would you like to know whether a PIM system will help your company? We recommend our articles “At what point do companies need a PIM system” and “PIM as a core element in product content lifecycle Management“. Feel free to book an appointment with one of our experts. Of course, without any obligation and free of charge.

More articles:

Comparison: PXM vs. PIM vs. DAM

How do the disciplines PXM, PIM and DAM differ? We demonstrate the differences between the various data management systems and show how they relate to each other and for which business models they are most suitable.

PIM simply explained

Product Information Management (PIM) is becoming an increasingly important discipline for managers from marketing, sales and technical product management due to increasing digitalisation and the merging of different brand contact points. We show what is behind the term “PIM” and what advantages PIM software brings to companies.

Process optimization between suppliers and retailers using PIM

Manually collecting product data from numerous suppliers and manufacturers can result in very time-consuming and error-prone processes for retailers. We show how retailers can use intelligent supplier onboarding to transfer product data quickly and securely, thereby ensuring scalable workflows.

The leading marketplaces and how to sell successfully on them

Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and
B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in
Germany and give you tips on how to market your products successfully on them.

Experience the benefits live

Find out more about prodexa Cloud for your industry in a non-binding and individual product tour.

GRATIS DOWNLOAD
prodexa Cloud im aktuellen Report (2022) von TGOA: Erfahren Sie im aktuellen Report von “The Group of Analysts”, wie prodexa Cloud im Branchenvergleich abschneidet.
Download Report

prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.

Download Report

prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.

Download Whitepaper

prodexa Cloud “PIM with marketplace features” – download now for free (German version).

Download Whitepaper

prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).