1. Keeping an eye on the target group
Do you know your target group? Good, because customer needs should always be at the forefront. After all, you want to reach these potential buyers. A personal address, the right tonality and the interest is on your side. Support the right keywords, including search engine optimization.
2. Use search engine optimization
Often there are already rough product descriptions, which need to be structured, because the text should not only flatter the interested party, but also the search engine. Optimal texts have both headings and relevant keywords. But the most important thing is that their product description is unique. So fine-tune the text quality to optimize the ranking. Read more about this in this article on search engine optimization.
3. Creating Structure – What is the Benefit?
Why should customers buy your product and not any other one? That’s exactly the job: highlight the benefits. Expressive or exuberant product descriptions will not inspire anyone. It is much more important to show why your product can improve the lives of the customer. What problem does it solve exactly? Explain special features, applications and benefits.
4. Arousing emotions
Facts are good – emotions are decisive when people have an emotional connection to the product. It is therefore important to pick up the target group and appeal to their imagination. Describe situations in which people may find themselves and use appropriate adjectives such as “fluffy warm”.. or “pleasantly cool.”
Attractive pictures or videos underline the text and arouse desire.
Learn how Digital Asset Management (DAM) can bring product experiences to the highest level.
5. Answer all important questions
Everyone knows this: you are interested in a product, but you still have a lot of questions that go unanswered. What do most people do? Right, they’re looking for an alternative that gives answers.
Because customers can’t ask anyone, like shopping in a real store, it’s all the more important that there’s no need for clarification. All details should be presented clearly and meaningfully, with Bulletpoints you create structure and convince with details. Feel free to tell more about materials, manufacturing and production chains. Particularly for products that need to be explained, detailed information is needed to convince consumers and reduce the risk of a return. Read how to reduce the return frequency with PIM.