Complete data control: The combination of ERP system and PIM software allows to manage product data and inventory, orders, company related data, etc. from a single source. It enables the responsible teams to sift through the content and push it out accordingly through existing multichannel channels, e.g. Amazon, Google Shopping, ebay and other marketplaces (including B2B). Redundant tasks and associated time are minimized through automation, saving time and costs.
Efficient data sharing: Sending product data to retailers, distributors or wholesalers is undoubtedly a stressful process. For companies that rely only on an ERP system for this, sharing this data is only possible to a certain level. With PIM software, brand managers can ensure that accurate, complete and meaningful product data is always made available to their customers. This not only allows a greater amount of data to be shared with stakeholders, but also facilitates collaboration across sales and marketing channels.
More channels, more sales: Whether small or large companies – without PIM, syndication of product content across multiple channels is one of the biggest difficulties for companies with a multichannel business model. Even more, most small businesses can only operate on a single sales channel, even though visibility in the market is one of the most important aspects to secure their market position and attract new customers. Most of the time, customers either don’t even notice that the company exists at all, or they just skim over it and then turn to the competition. In this case, a PIM system allows you to provide the required product data completely, in high quality and consistently across all the required sales and marketing channels.