These five core principles define a successful omnichannel customer experience
Flexible
Customers want a flexible purchasing process that can be flexibly adapted to changing
needs at any time.
Uniform
A consistent user experience, online and offline, is important. And across all touchpoints.
Informative
Information, instructions and above all good product descriptions are necessary. No
questions must be left unanswered. Read “Why a PIM system can reduce returns. ”
Comfortable
Those who operate across all touchpoints and channels expect simple solutions from
retailers, regardless of usage behavior and channel. Read here how to optimize the
customer journey using PIM!
Personalized
Personalized content, recommendations and offers tailored to their own needs and
preferences – that’s what customers expect! With a PIM system, retailers are able to
address the target audience with relevant content and thus create personalized offers.