According to a Forrester study, customers are increasingly looking at which companies they
buy their products from. Issues such as governance and social values are playing an
increasingly important role. Seamless, cross-channel experiences, comfort and security are
increasingly becoming the focus, as are services. They are an important argument that binds customers to companies, so they should proactively invest in technologies in order to remain marketable.
“Customers expect more than half of the services established during the pandemic to become the “new normal”
Flexibility is in demand, which is why a good omnichannel strategy is important in order to
offer customers an optimal shopping experience. The Google Omnichannel Excellence
Study explored how consumers define a good experience, both online and in-store.
The result is 5 core principles in omnichannel.
These five core principles define a successful omnichannel customer experience
Flexible
Customers want a flexible purchasing process that can be flexibly adapted to changing
needs at any time.
Uniform
A consistent user experience, online and offline, is important. And across all touchpoints.
Informative
Information, instructions and above all good product descriptions are necessary. No
questions must be left unanswered. Read “Why a PIM system can reduce returns. ”
Comfortable
Those who operate across all touchpoints and channels expect simple solutions from
retailers, regardless of usage behavior and channel. Read here how to optimize the
customer journey using PIM!
Personalized
Personalized content, recommendations and offers tailored to their own needs and
preferences – that’s what customers expect! With a PIM system, retailers are able to
address the target audience with relevant content and thus create personalized offers.
Retail trade is one of the sectors most affected by the pandemic. Many had already prepared for digitization before the pandemic. Read the blog on resilience for retailers.
“During the past two years, retailers have responded to the dynamic development of shopping habits with great commitment, unwavering perseverance and creativity. Even in times of closed shop doors due to lockdowns, they have sought contact with their customers, established a second online foothold, offered Click & Collect or used social media for interaction. All these sales channels have potential. However, to bundle them in a successful omnichannel strategy requires expertise and investment.”
Business arguments are always relevant when investments need to be made. Read here
about the important role of ROI in PIM projects.
Conclusion:
According to ChannelPartner, the retailer should create a comfort zone from which
consumers no longer want to move voluntarily. Although German retailers have been able to
improve their omnichannel activities due to the pandemic, retailers from Benelux and
Scandinavia are still at the forefront. Product Information Management (PIM) helps to
provide customers with a seamless omnichannel experience.
It is best to make an appointment with an expert right away.
Teaser:
Omnichannel as “The New Normal. ” Google’s Omnichannel Excellence Study 2022 shows
how well German retailers respond to customer needs. Read here how a PIM system
supports you in your omnichannel strategy.
Further contributions:
We highlight the key challenges retailers and manufacturers face when targeting their e-commerce offerings in new markets and explain why a PIM system is the foundation for international expansion.
Manually collecting product data from numerous suppliers and manufacturers can result in very time-consuming and error-prone processes for retailers. We show how retailers can use intelligent supplier onboarding to transfer product data quickly and securely, thereby ensuring scalable workflows.
Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and
B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in
Germany and give you tips on how to market your products successfully on them.
We show why print media continues to be an innovative way to communicate brands in a world where consumers face digital overload – and how companies can maximize the efficiency of their print publications using database publishing.
More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?
In addition to ROI (Return of Investment), ROX (Return of Experience) is a metric that should play a big role in e-commerce. Customer experience determines up-selling or cross-selling and also post-purchase reviews. The direct link between customer perception, customer experience and actual behavioral changes is quantified by ROX. The engagement of the employees in the service departments of the companies is also included in the consideration of the ROX. A PIM helps deliver the best quality data across all touchpoints.
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