
Comparison: PXM vs. PIM vs. DAM
How do the disciplines PXM, PIM and DAM differ? We demonstrate the differences between the various data management systems and show how they relate to each other and for which business models they are most suitable.
Product filters are one of the most important factors in designing the customer experience. They allow products to be conveniently narrowed down in the online store and on marketplaces, so that the most relevant products are quickly suggested to customers.
"More than 60% of respondents say product search and navigation, and the ease with which products can be found as a result, are among the most important factors in their online shopping experience."
Source: Statista, The most important factors in online shopping (2020)
Good product filters in e-commerce support buyers (both in the B2C and B2B environment) enormously in their product research, which significantly improves the performance in online marketing. Simple and intuitive product filters have a positive effect on user behavior in the online store or marketplace. Dwell times and add-to-cart conversions increase, while purchase decision processes are shortened.Â
"In usability testing of 19 randomly selected online stores and benchmarking 50 major e-commerce platforms on the usability of product listings and filters, we found that 84% of sites provide a mediocre or poor filter experience. The most common reasons for this are a lack of important filtering options, poor filter design, and filter logic that doesn't align with user expectations."
Source: Baymard, Filtering Experience Research
Only 16% of the big e-commerce websites offer their customers a good filter experience. To make sure you are one of them in the future, we present the most important product filters below.
"One in two reads online reviews before buying."
Source: Baymard, Filtering Experience Research
The relevance of certain selection criteria such as size, color, price, etc. varies from product to product. Depending on the article, availability and product group, product filters must deliver the appropriate results for each search query. Product filters are an important lever for optimizing the customer experience in e-commerce and accelerating the purchase decision process.
Learn how prodexa’s Product Information Management (PIM) system helps you organize your product data and implement relevant product filters in a free online demo.
More articles:
How do the disciplines PXM, PIM and DAM differ? We demonstrate the differences between the various data management systems and show how they relate to each other and for which business models they are most suitable.
Since December 2022 there is a new update to ETIM 9.0. Almost 5000 change requests submitted from 20 countries have been processed, 200 new classifications are included in the new version.
Product Information Management (PIM) is becoming an increasingly important discipline for managers from marketing, sales and technical product management due to increasing digitalisation and the merging of different brand contact points. We show what is behind the term “PIM” and what advantages PIM software brings to companies.
We highlight the key challenges retailers and manufacturers face when targeting their e-commerce offerings in new markets and explain why a PIM system is the foundation for international expansion.
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Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and
B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in
Germany and give you tips on how to market your products successfully on them.
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