The more a retailer maintains and enhances product data based on the customer’s usage behaviour, the higher the chances of positively influencing a purchase decision. Product communication aimed at specific target groups is gaining importance nowadays as more and more different touchpoints, channels and media need to be addressed. This affects the area of B2B as well as B2C.

Anyone who wants to be successful in this context has to adapt their product data to the changing requirements. One text for every purpose just isn’t enough anymore. Digitalisation and changing usage behaviour require the integration of more media, channels and touchpoints with product communication aimed at specific target groups. Take this into account by orienting your product data management to react to specific customer needs, including specific descriptions, classifications and ranges.

And that’s not all: Enhance your product data. Make use of images, graphics and videos to draw the interest of potential buyers to your services. Expand your sales volume with PIM-based creation of attractive product bundles and increase your revenue by using PIM functions to develop strategic cross-selling offers. In short: Set up your PIM system as a central source for product data with multimedia and cross-media capability – for individual and strategic online and offline publishing at the press of a button.