Appropriate, correct and consistent product data descriptions for different channels and target groups should be maintained in one place if possible. Because depending on how and where goods are offered, there are different prices and customer approaches. Multilingualism is therefore a “must have” for localized marketplaces, which is naturally supported by a PIM system.
In short, information needs to be of high quality in order to stand out from the crowd. Faulty, outdated or even missing data lead to a discontinuation of the purchase and thus to a loss of sales. Tailor-made shopping experiences, on the other hand, build an emotional bond with the customer. Large marketplace operators, such as Amazon or ebay, have developed guidelines and clear guidelines to which multi-channel providers must adhere.