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"Successfully entering the digital transformation with a PIM system "

Excerpt: A Product Information Management System (PIM) makes the digitization of product data much easier and frees up space for other projects. A daring thesis? Yes! We know how it really works and explain in this article how the transformation succeeds. Digital transformation means, especially for manufacturing companies, the right handling of product information. With a PIM system, workflows are simplified and information is available centrally.

PIM creates an overview in the data jungle

A key factor in the jungle of digital transformation is the handling of product information. 

Product data is master data that is often scattered throughout the company. Managing this data can be a challenge and, in the worst case, lead to data loss, because different systems are often in use and the data needs to be bundled in one place. Then, if consolidation doesn’t work properly, some information is gone. A real problem, especially when different data formats, from suppliers, have to be bundled. A process that can cost a lot of money, time and nerves. 

So there are some hurdles to overcome. Excel spreadsheets are only of limited help, the error rate is high and employees are frustrated because the workload is enormous and the result rather sobering. Who enjoys doing redundant tasks?

So a suitable solution is needed: A PIM system brings order to chaos and transfers all data to a central storage location, in a neutral and system-independent format. The best data quality (golden record) is the goal.

a "PIM is only as powerful as its connections to the ecosystem, and the same is true of PIM vendors." "

Source: Forrester

Placing customer information correctly

Customers want added value instead of features, as we have already reported in this article. So the challenge is to create a product data management system that takes the customer’s wishes into account. This brings us to the main task of a PIM system: All information must be made available centrally and accessible to all parties involved, so that the various sales channels can be served from here. Of course, the data must be up-to-date and synchronized in all places, especially if product details are updated frequently. 


So free your data from existing possible silos like:


  • ERP system
  • Media server
  • Content management system
  • Agencies
  • Manufacturer
  • External sources


Sounds difficult? It is, because customers expect the information relevant to them at every desired touchpoint. 

So how is it possible to prepare the data in a way that is appropriate for the channel and then make it available without losses and along the customer journey?

Exactly: a PIM system makes it child’s play.

Here are just a few reasons why, and in this post we’ll explain how you can master the complex product data cycles with a PIM.

Single point of truth as data source

All data from external or internal sources flow together in one place in the PIM and can then be processed. This is called a “single point of truth,” which means that a PIM serves as a trusted data source.

The preparation of the information for the output channels takes place in the system. In addition, there are, for example, modules for translations, interfaces to marketplaces or the web store, and much more. 


And these are possible output channels:

  • Online store
  • Platforms such as Amazon or eBay
  • Mobile apps
  • Print catalogs or data sheets
  • Point of sale


As you can see, there are a lot of input and output options. The challenge is to provide the data in a timely and omnichannel manner. The next step is to engage customers with detailed and informative product descriptions. That’s why we’ve put together some tips to help find the right words.

If the product data is now at its best (“golden record”), it’s a breeze to transform it and deliver it to all touchpoints.


If an ERP system is already in use, a PIM system is the optimal complement to it. The reason is quite simple: the communication to the end customer is completely different than to the data management of an ERP.

In this article, we explain the differences between the systems

"Completely different requirements are placed on an end customer communication than on the data management of a merchandise management system, because article numbers, internal abbreviations or logistics information are more important there."



If you are just starting to think about the introduction of a PIM, you are well advised to consider the current workflows and establish a growth model. Digitizing product information facilitates an overview and creates structure. Companies no longer have to worry about updates and hosting. We take care of that. 


We will be happy to show, based on your specific case and independent of the industry, how prodexa Cloud can also be used in your company. Contact us for a non-binding and free appointment. The first step towards digitalization is done.

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Was ist der Return of Experience Werden Sie zum ROX-Star!

What is the return of experience?

In addition to ROI (Return of Investment), ROX (Return of Experience) is a metric that should play a big role in e-commerce. Customer experience determines up-selling or cross-selling and also post-purchase reviews. The direct link between customer perception, customer experience and actual behavioral changes is quantified by ROX. The engagement of the employees in the service departments of the companies is also included in the consideration of the ROX. A PIM helps deliver the best quality data across all touchpoints.

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