Meaningful product information for specific target groups as a driving force for growth – learn more now in the latest white paper (German version).
Meaningful product information for specific target groups as a driving force for growth.
The rules of the market are changing, whether due to the influence of digitalisation, the energy transformation, the Internet of Things or Industry 4.0. Presenting products and services equally in line with customer expectations across all channels becomes a major challenge in this context.
prodexa Cloud assists manufacturers and dealers in the electronics industry with centrally collecting and harmonising product data from different sources and then orienting this information strategically based on the specific requirements of the publication channels and target groups.
Nowadays, product information is more extensive than ever. It's nowhere near enough to publish just a few technical characteristics from the ERP system on sales channels. Today's customers, whether wholesalers, architects or craftsmen on site, require qualified and high-quality information that goes above and beyond the standard data.
prodexa Cloud helps you not only to maintain extensive technical characteristics but also to enhance this information with marketing for specific target groups and sales-boosting product descriptions. This allows you to quickly create different descriptions for end customers or business partners, for example.
With the help of the fully integrated Digital Asset Management, you can supply your products with image-boosting information in the form of persuasive pictures, graphics or manuals and quick guides in the language versions of your choice.
Core information
Prices and ranges
Internationalisation
Documents and media
Nowadays, product data needs to be oriented to specific target groups. On the other hand, there are also cross-company industry standards and legally binding regulations. Product classifications such as ETIM, UNSPSC, eCl@ss or profiCl@ss have to be considered, labelling obligations and security requirements such as European Regulation 2014/34/EU (ATEX) must be fulfilled. Manufacturers must be able to provide this type of qualified information. On the other hand, dealers must be able to direct the supplied product data into stationary and/or digital sales channels with the least possible effort.
Classifications and characteristics
prodexa Cloud helps you to easily organise overarching standards and import or export them using convenient mapping tools. For example, fast mapping can be generated between ETIM 5, 6 and 7, or entire classification systems can be assigned based on rules (e.g. ETIM to eCl@ss). In addition, you obtain transparency concerning characteristics that require labelling and mandatory country-specific regulations such as REACH or ROHS that you can store directly with the relevant items.
Compliance
Product information consists of much more than just technical attributes. If you consider topics such as IoT or Industry 4.0, products now carry more and more digital information about the entire product lifecycle. Examples of this include product activations, firmware and software updates or the transfer of data in ongoing operation. Given this background, it is necessary to maintain not only "tangible" products but also relationships and compatibilities with digital "products".
Especially in the electronics industry, products are used in various scenarios. Sensors, cables or plug connectors are not produced for a single intended use; instead, they can cover a wide range of applications depending on their configuration. prodexa Cloud enables you to fulfil these requirements precisely, whether by displaying products with hundreds of characteristics or easily maintaining items with a broad range of variants for different application scenarios.
Meaningful product information for specific target groups as a driving force for growth – learn more now in the latest white paper (German version).
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prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.
prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.
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Find out more about prodexa Cloud for your industry in a non-binding and individual product tour.