Those who can provide their product data in the relevant channels at the right time, in the right format – and with the least possible effort – will land on the winner’s podium of the market. Professional product information management (PIM) paves the way to this goal.
Innovation and product life cycles are becoming shorter and shorter. At the same time, customers’ information needs and demands are increasing. More and more touchpoints in the customer journey must be served with relevant and qualified information. Whether marketplace or point of sale, interactive catalog on the tablet or printed product flyer in the hand: excellently prepared, consistent and up-to-date product information decides the off- and online determined race for the customer’s favor. Whitepaper content (German Version):
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prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.
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