In view of the rapid development of e-commerce into a virtual mega-mall and the change from mass communication to target group-specific addressing of customers and other stakeholders, it is the order of the day for manufacturers to put the quality of their product data to the test.
In the age of digitization, customers want to reach their destination quickly during their information research process. If they don’t find what they are looking for in a matter of seconds, they will switch to competitors’ channels in the same speed of seconds. For you as a manufacturer, this means you need to provide relevant and consistent information – targeted at all channels that are relevant for selling your products. Content of the white paper (German version):
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