News & Blog

"Digitization in the aftermarket"

Excerpt: Automotive and Aftermarket Product data is a very complex subject. Vehicle data formats such as TecDoc need to be managed, and competition between the OEM and IAM markets is gaining in importance. Information on driving access applications and competition references requires transparency. The special requirements of the industry represent a major challenge, which can be managed wonderfully with a PIM system.

Product data plays an important role in all areas of digitization. Product information is a particular challenge in the automotive industry because it is often scattered across many parts of the company. Some are stored in the ERP system, others are prepared for TecDoc or managed in separate databases for special industries. In addition, there are media assets, catalog files, data sheets, or webshops as output channels. Different languages and formats make maintenance much more difficult. In this article, we have already reported on the potential of product data in the automotive market, but the changes in the market are continuous.

Automotive market is constantly changing

The automotive market is on the move and is constantly changing. There are always new cars and models, which also means more and more relationships between spare parts and vehicles or engines. Competition between OEM (Original Equipment Manufacturer) and IAM (Independent Aftermarket) is also constantly increasing. The free repair market is organised around the world via third-party providers or service organisations, and the online business is also extremely dynamic in this segment.

The constant updating of the data makes it difficult for all parties involved to have an overview. 

When information is changed in one place, it must not be forgotten in other places. It is conceivable that these processes are error-prone.

A product data strategy is a way out of chaos and a product information management (PIM) is the right tool to structure processes.

Making simple simple, complex possible

Due to the complexity of the automotive market, the demand for information has increased, the data should be permanently available in high quality. Interfaces and output channels are becoming increasingly important, and the number of vehicle models and different parts is constantly increasing.

With a high-performance PIM system, data consolidation and ordering is child’s play. 

prodexa PIM meets all the requirements of the automotive and supplier industries and provides a scalable, high-performance standard system. So there is a solution to the increasing challenges of the automotive aftermarket.

And that’s what prodexa PIM offers:

  • prodexa Cloud helps companies maintain, validate and execute complete product information. 
  • Intuitive and widget-based dashboards ensure thorough quality control
  • Managing global vehicle data formats such as TecDoc, PIES, ACES, or Fraga is easy 
  • Automatic validation rules check product information, adapting if necessary is child’s play 
  • Navigate the parts or vehicle tree using classification cockpits that can be used to display group-specific information. They display categories, products, attributes and media, either by product group or by the structure of the vehicle tree
  • Interface-based data from the PIM can be exported in any composition and format for customers or partners. Formats such as TecDoc, XML, CSV, or EXCEL are supported.
  • A gap analysis that provides information on the current market situation
  • Compatibilities with vehicles are easy to maintain


These are just a few options that are useful for the automotive industry. Find out more about the special requirements of the industry, please download our Automotive Whitepaper.

Of course, our experts answer all open questions. You can request a non-binding and free online appointment here.

More articles:

How Digital Asset Management can revolutionize your video marketing

More and more companies are turning to video marketing as part of their digital marketing strategy. With good reason, as it turns out. But how can the increasing demands on multimedia content be mastered successfully? And how can the increasing amounts of data be managed efficiently?

Was ist der Return of Experience Werden Sie zum ROX-Star!

What is the return of experience?

In addition to ROI (Return of Investment), ROX (Return of Experience) is a metric that should play a big role in e-commerce. Customer experience determines up-selling or cross-selling and also post-purchase reviews. The direct link between customer perception, customer experience and actual behavioral changes is quantified by ROX. The engagement of the employees in the service departments of the companies is also included in the consideration of the ROX. A PIM helps deliver the best quality data across all touchpoints.

Successfully entering the digital transformation with a PIM system 

A Product Information Management System (PIM) makes the digitization of product data much easier and frees up space for other projects. A daring thesis? Yes! We know how it really works and explain in this article how the transformation succeeds.
Digital transformation means, especially for manufacturing companies, the right handling of product information. With a PIM system, workflows are simplified and information is available centrally.

Higher rankings through Product Listing Optimization

We all know that SEO is essential for the success of a product. But Product Listing Optimization (PLO) also makes a significant contribution to the marketing success of a product. It makes it possible to adapt the product content to the algorithm of the various channels in order to achieve sustainably better rankings.

Quick Commerce – the new trend for online commerce

After e-commerce comes Q-commerce. Quick Commerce (Q-Commerce) is all about speed and delivering the best customer experience. And doing so within the shortest possible time. The market is growing rapidly, right now it’s mostly groceries, but pharmaceuticals are the next quick commerce segment.

Experience the benefits live

Find out more about prodexa Cloud for your industry in a non-binding and individual product tour.

Download Whitepaper

prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).

prodexa Cloud im aktuellen Report (2022) von TGOA: Erfahren Sie im aktuellen Report von “The Group of Analysts”, wie prodexa Cloud im Branchenvergleich abschneidet.
Download Report

prodexa Cloud im Report von “The Group of Analysts” – jetzt kostenlos runterladen.

Download Whitepaper

prodexa Cloud “PIM with marketplace features” – download now for free (German version).

Download Whitepaper

prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).

Download Whitepaper

prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).