September 22, 2022

The leading marketplaces and how to sell successfully on them

Due to their enormous reach, online marketplaces are increasingly being taken into account in B2B and B2C when designing their own e-commerce strategy. We show which online marketplaces are leading in Germany and give you tips on how to market your products successfully on them.
August 17, 2022

Higher rankings through Product Listing Optimization

We all know that SEO is essential for the success of a product. But Product Listing Optimization (PLO) also makes a significant contribution to the marketing success of a product. It makes it possible to adapt the product content to the algorithm of the various channels in order to achieve sustainably better rankings.
August 11, 2022

Quick Commerce – the new trend for online commerce

After e-commerce comes Q-commerce. Quick Commerce (Q-Commerce) is all about speed and delivering the best customer experience. And doing so within the shortest possible time. The market is growing rapidly, right now it's mostly groceries, but pharmaceuticals are the next quick commerce segment.
August 4, 2022

PIM as a core element in product content lifecycle management

Managing product data efficiently and outputting them in a way that meets the common requirements of the individual marketing and sales channels is becoming an ever greater challenge for retailers and manufacturers. We show how you can understand and master the complex product content lifecycles using modern PIM software.
July 28, 2022

Added values instead of features – The advantages of product experience management

Product descriptions must be convincing! If the haptics, the environment and the real shopping experience are missing, it is even more important to create digital product experiences to be different from the competition. A holistic customer experience inspires customers and converts them into fans of the brand. With a Product Information Management (PIM) system, the implementation is fool-proof.
June 30, 2022

On-Premise vs. SaaS – which PIM software is right for your business?

On-premise or SaaS? Which variant is the best for your company depends on a number of factors. On-premise means “on-site” hosting at the customer’s premises, while SaaS stands for Software as a Service. The data is hosted by the provider of the software. We explain the pros and cons.
June 15, 2022

Product Descriptions – 5 tips on how a PIM system helps you find the right words

Detailed and informative product descriptions are one of the most important criteria that motivate consumers to make a purchase. A Product Information Management System (PIM) helps to provide perfect texts, photos or videos and reduces the return rate.
June 8, 2022

Omnichannel – The new normal for retailers

Omnichannel als “The New Normal”. Die Omnichannel Excellence Study 2022 von Google, zeigt, wie gut deutsche Retailer auf die Bedürfnisse der Kund:innen reagieren. Wie ein PIM-System Sie in Ihrer Omnichannel-Strategie sinnvoll unterstützt, lesen Sie hier.
June 2, 2022

5 product filters customers expect when shopping online

The use of product filters in e-commerce is crucial to help customers navigate through your products and ultimately make a purchase decision. In this article, we show which filters you need for an intelligent and effective filtering system.
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prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).

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prodexa Cloud im aktuellen Report (2022) von TGOA: Erfahren Sie im aktuellen Report von “The Group of Analysts”, wie prodexa Cloud im Branchenvergleich abschneidet.
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prodexa Cloud “PIM with marketplace features” – download now for free (German version).

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prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).

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prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).

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prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).

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prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).

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prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).

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prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).