August 4, 2022

PIM as a core element in product content lifecycle management

Managing product data efficiently and outputting them in a way that meets the common requirements of the individual marketing and sales channels is becoming an ever greater challenge for retailers and manufacturers. We show how you can understand and master the complex product content lifecycles using modern PIM software.
April 25, 2022

5 top reasons for the introduction of a PIM

The quality of product data often decides the purchase. With the implementation of a PIM system, companies can save time and money. We listed the top five reasons.
February 23, 2022

Product Content Syndication in E-Commerce

Learn how e-commerce companies are using product content syndication to optimize their product data to maximize engagement and growth across all relevant marketplaces and sales platforms.
February 14, 2022

3 PIM features any e-commerce business can benefit from

We show how a PIM system automatically takes over some of the most important disciplines for companies in e-commerce and helps to save enormous amounts of time in day-to-day business.
February 2, 2022

PIM for brands and retailers in e-commerce

Retailers in e-commerce maintain on average 200 attributes for each product they sell. We show how companies can manage these increasing requirements for product data to ensure an up-to-date product experience across all channels.
January 27, 2022

Optimizing marketing and sales in the tool industry with PIM

In the age of omnichannel commerce, manufacturers and retailers from the technical environment are also actively using PIM systems to centralize product information and meet the specific requirements of the individual sales and communication channels. This is partly due to the fact that buyers in the B2B sector also expect a shopping experience that meets the requirements of the B2C sector.
January 20, 2022

Generating competitive advantages with PIM

We present typical issues from daily business in digital marketing, sales and product management that question the benefits of a PIM system. At the same time, an excerpt of independent KPIs is intended to illustrate how companies from different industries use PIM to increase their efficiency and further expand their competitive advantages.
January 16, 2022

At what point do companies need a PIM system?

The number of sales and communication channels that need to be served with ever greater amounts of product information is increasing with the rise of digitalisation. The general conditions in omnichannel commerce are the same for smaller companies as for large ones. Therefore, a PIM system is not primarily aimed at the size of a company.
January 4, 2022

PIM simply explained

Product Information Management (PIM) is becoming an increasingly important discipline for managers from marketing, sales and technical product management due to increasing digitalisation and the merging of different brand contact points. We show what is behind the term "PIM" and what advantages PIM software brings to companies.
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prodexa Cloud for the industry “Automotive & Vehicles” – download now for free (German version).

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prodexa Cloud “PIM with marketplace features” – download now for free (German version).

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prodexa Cloud – “PIM for technical wholesale” – download now for free (German version).

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prodexa Cloud for the industry “Tools & DIY” – download now for free (German version).

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prodexa Cloud for the industry “Mechanical Engineering & Technology” – download now for free (German version).

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prodexa Cloud for the industry “Construction Materials, Sanitary & HVAC” – download now for free (German version).

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prodexa Cloud for the industry “Commerce & B2B” – download now for free (German version).

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prodexa Cloud for the industry “Electronics & Cables” – download now for free (German version).